Strengthen Brand Awareness Through Content & SEO Strategy

Bov Active aims to revolutionize the perception of golf by making it more fun and approachable for women. The project involves developing engaging social media content that aligns with this mission. The goal is to create a cohesive content strategy that enhances audience engagement across various platforms. Learners will be tasked with crafting compelling copy for social media captions, blog posts, and email marketing campaigns. Additionally, they will conduct SEO research to identify high-impact keywords that can improve the organic reach of Bov Active's blog and website. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and SEO strategies in a real-world context, ultimately contributing to Bov Active's brand visibility and audience engagement.

Bov Active Retail Expansion Lab

Bov Active is seeking to enhance its wholesale sales operations by developing a comprehensive prospect list and outreach strategy. The project aims to equip learners with the skills to identify potential wholesale clients and devise an effective outreach plan to engage them. The project will involve researching potential wholesale partners, understanding their needs, and crafting personalized communication strategies. Additionally, learners will focus on building and nurturing relationships with these prospects to foster long-term partnerships. The project will also include tracking the performance of outreach efforts and deriving insights to refine future strategies. This project provides an opportunity for learners to apply their knowledge of sales and marketing principles in a practical setting, while also honing their research and communication skills.

Bov Active Content Creators Program

Bov Active is seeking to enhance its digital presence and brand engagement through strategic content creation and performance analysis. The project aims to develop a cohesive organic social media content plan, create trend-driven UGC, and optimize blog content for SEO to increase visibility across platforms. Learners will gain hands-on experience in content marketing, social media strategy, and digital storytelling by: Analyzing Bov Active’s current social media and blog content to identify opportunities for improvement. Developing a content calendar for organic social media posts, aligning with brand campaigns and trends. Creating engaging TikTok videos and UGC that showcase Bov Active’s lifestyle and mission. Writing SEO-optimized blog articles that educate, inspire, and drive organic traffic. Tracking and reporting content performance metrics , providing insights and recommendations for growth. By the end of this project, learners will have practical experience in digital content creation and performance tracking , directly contributing to Bov Active’s marketing efforts while building their own portfolio.