Project scope
Categories
Competitive analysis Digital marketing Search engine optimization Translation Website developmentSkills
bilingual (french/english) data analysis competitive analysis google business profile meta pixels marketing google search console spanish language multilingualism web developmentNovaLab Marketing is expanding its online presence by translating its existing Spanish website into French and English.
The goal of this project is to create two additional language versions of the website while integrating SEO best practices to enhance search engine visibility. This involves replicating the current website in both French and English, ensuring that the translations are accurate and culturally appropriate.
Additionally, the project requires conducting a basic competitor analysis to identify SEO opportunities and installing tracking tools like Facebook Pixel and Google Search Console.
The project will also involve optimizing the site for data insights, including Google My Business referencing.
The team may need to create a few additional landing pages to support the new language versions.
The deliverables for this project include:
- A fully functional French and English versions of the NovaLab Marketing website, optimized for SEO.
- Provide a report on competitor analysis and recommendations for SEO improvements.
- Installation and configuration of tracking tools such as Facebook Pixel and Google Search Console, along with any necessary additional landing pages.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Digital growth marketing agency