Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
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The main goal for the project is to create an engaging social media campaign that will boost Toucan Water's online presence. This will involve several different steps for the team, including:
- Researching the target audience and understanding their preferences and behaviors on social media.
- Developing creative and compelling content that aligns with Toucan Water's brand and values.
- Planning and scheduling posts across various social media platforms to ensure consistent and strategic outreach.
- Implementing strategies to increase engagement, such as contests, polls, and interactive posts.
- Analyzing the performance of the campaign and making adjustments based on the data.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, the team should complete the following tasks:
- A detailed social media content calendar outlining the planned posts and their objectives.
- A set of engaging and visually appealing social media posts tailored to different platforms.
- An analysis report on the campaign's performance, including metrics such as reach, engagement, and conversion rates.
- Recommendations for future social media strategies based on the insights gathered.
Final deliverables should include:
- A comprehensive report summarizing the campaign's execution, results, and recommendations for improvement.
- A portfolio of the created social media content, including images, videos, and captions.
- What is the main goal for this project?
-
The main goal for the project is to create an engaging social media campaign that will boost Toucan Water's online presence. This will involve several different steps for the team, including:
- Researching the target audience and understanding their preferences and behaviors on social media.
- Developing creative and compelling content that aligns with Toucan Water's brand and values.
- Planning and scheduling posts across various social media platforms to ensure consistent and strategic outreach.
- Implementing strategies to increase engagement, such as contests, polls, and interactive posts.
- Analyzing the performance of the campaign and making adjustments based on the data.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, the team should complete the following tasks:
- A detailed social media content calendar outlining the planned posts and their objectives.
- A set of engaging and visually appealing social media posts tailored to different platforms.
- An analysis report on the campaign's performance, including metrics such as reach, engagement, and conversion rates.
- Recommendations for future social media strategies based on the insights gathered.
Final deliverables should include:
- A comprehensive report summarizing the campaign's execution, results, and recommendations for improvement.
- A portfolio of the created social media content, including images, videos, and captions.
- How will you support learners in completing the project?
-
At Toucan Water, we are committed to providing our interns with the necessary support and mentorship to excel in their roles and complete impactful projects. Here's how we ensure our interns have the resources they need:
1. **Access to Founders:** Interns will have the unique opportunity to work closely with our founders. This direct interaction allows for valuable learning experiences, insights into the company's vision, and the chance to contribute ideas directly to the decision-making process.
2. **Data Access:** Interns will have access to relevant data and research materials to support their projects. Whether it's market research data, industry reports, or internal metrics, this data will be instrumental in making informed decisions and crafting effective strategies.
3. **Flexible Working Hours:** Understanding the demands of university life, we offer flexible working hours to accommodate interns' schedules. Whether you're balancing classes, exams, or other commitments, we ensure that the internship fits seamlessly into your routine.
4. **Regular Feedback and Support:** Interns will receive ongoing feedback and support throughout their projects. This includes constructive feedback on their work, brainstorming sessions to tackle challenges, and guidance on how to achieve project goals.
At Toucan Water, we view our interns as valuable contributors to our mission. We are dedicated to fostering a supportive environment where interns can grow, learn, and make a real impact. Join us, and together, we'll create positive change for our planet.
- What skills or technologies will help learners to complete the project?
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In order to successfully complete this project, the team should possess or be willing to learn:
- Social media marketing and content creation skills.
- Understanding of different social media platforms and their algorithms.
- Analytical skills for interpreting social media metrics and making data-driven decisions.
- Creativity and the ability to develop compelling visual and written content.
- Project management skills for planning and executing a cohesive campaign.
Supported causes
About the company
- https://www.toucanwater.com/
- 0 - 1 employees
- Agriculture, Food & beverage, Non-profit, philanthropic & civil society, Retail, Technology
We’re on a mission to replace single-use, plastic water bottles with a product that creates a positive impact on our environment. Thanks to our unique and exclusive partnership in Brazil, we are able to protect 1 square foot of endangered Amazon rainforest with every can sold.