Peak Potential International seeks to enhance its online presence through a comprehensive website update and redesign. The current website lacks modern design elements and user-friendly navigation, which may hinder user engagement and conversion rates. The goal of this project is to create a visually appealing, intuitive, and responsive website that effectively communicates the company's mission and services. The project will involve analyzing the existing website to identify areas for improvement, designing a new layout that aligns with current web design trends, and implementing features that enhance user experience. One of the goal is to also create a database option for membership opportunities. The team will apply their knowledge of web development, user interface design, and digital marketing strategies to achieve these objectives. Key tasks include conducting a competitor analysis, creating wireframes and prototypes, and developing the final website using HTML, wordpress, CSS, and JavaScript.

The project will result in a fully redesigned and functional website for Peak Potential International. Deliverables include a detailed report of the initial website analysis, wireframes and design prototypes, and the final website code. Additionally, the team will provide documentation on the design process and a user testing report to ensure the website meets usability standards. The final deliverable will be a presentation summarizing the project outcomes and recommendations for future updates.