Gokaddal Inc is seeking to establish effective Route-to-Market (RTM) and Go-to-Market (GTM) strategies for ROADSTAT, the world's first Intelligent Asset Tracking as a Service (iATaaS). The project aims to identify and develop comprehensive models that will facilitate the successful introduction and adoption of ROADSTAT in the market. Learners will analyze current market trends, competitive landscapes, and customer needs to create tailored RTM/GTM strategies. The project will enable learners to apply their knowledge of marketing, strategic planning, and data analysis to real-world scenarios. The goal is to ensure ROADSTAT's market entry is efficient, targeted, and impactful, maximizing its reach and adoption.

The project deliverables will include a detailed RTM/GTM strategy document outlining the proposed models for ROADSTAT's market entry. This document will feature an analysis of target markets, customer segments, and competitive positioning. Additionally, learners will present a marketing plan that includes key messaging, promotional tactics, and a timeline for implementation. The deliverables will provide Gokaddal Inc with actionable insights and a clear roadmap for launching ROADSTAT effectively.