Project scope
Categories
Data visualization Data analysis Data scienceSkills
pharmaceutical sales trend analysis machine learning data analysis content strategy statistical methods data visualization dashboard business intelligence sales enablementThis project aims to analyze data from vablet’s pharmaceutical sales platform to identify key trends and insights regarding sales representatives' engagement with sales materials. Students will explore usage patterns, determine which materials are most frequently accessed, and provide data-driven recommendations to optimize content strategy. By leveraging data analytics techniques, students will help Meiotic understand the effectiveness of their platform in driving physician engagement while enhancing their skills in real-world business intelligence and data visualization.
- Data Exploration & Cleaning: Process and clean the provided dataset to ensure accuracy and usability for analysis. (The data is in CSV and is very structured).
- Trend Analysis: Identify the most frequently accessed sales materials and analyze engagement patterns among pharmaceutical representatives.
- Data Visualization: Create interactive dashboards or reports that highlight key insights in an easy-to-understand format.
- Predictive Insights: Use statistical methods or machine learning to predict future engagement trends based on historical data.
- Final Report & Presentation: Provide a comprehensive report with actionable insights and recommendations for improving content strategy on the vablet platform.
The goal would be to tell a sales person which content is becoming more popular in the recent month - when compared to their peers.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Meiotic Inc, makes the Sales Enablement Platform known as vablet. Sales Enablement is the process of acquiring and managing the right combination of people, technologies, and processes involved in enhancing the execution of the sales process. It closes the gap between management’s strategic goals and marketing and sales’ execution and attainment of those goals. But that’s just the start…