Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media.

We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s target market, brand guidelines, and products and services.
• Developing a storyboard and animating scenes for the video.
• Selecting suitable background music.

Bonus steps in the process would also include:

• Combining visual and auditory elements to create a finalized video.
• Recommending ideas for future marketing videos.

By the end of the project, students should demonstrate:

• Understanding of our company’s target market, products and services
• Creation of a storyboard and animated scenes
• Selection of suitable background music

Bonus steps would include:

• Creating a finalized video
• Recommending ideas for future videos

Final deliverables should include

• Animated scenes demonstrating our services and products.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our target market, products and services
• Our current brand guidelines
• Input on choices, problems or anything else the students might encounter.

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

• Animated video production

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

We can provide students with:

• A walkthrough / tutorial of our current products and brand guidelines