Our company advertises thousands of products online. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry.

We would like to collaborate with students to identify key market trends and assist in our go-forward plans.

This will involve several different steps for the students, including:

• Familiarizing themselves with our products, target market, and industry.
• Analyzing growth trends, stagnation patterns and decline analytics.
• Identifying areas of promising innovation and areas that are slowing down.

Bonus steps in the process would also include:

• Recommending strategies to best position our company.

By the end of the project, students should demonstrate:

• Familiarity with our products, market and industry
• Understanding of growth trends and stagnation patterns
• Identification of areas of promising innovation

Bonus steps would include:

• Recommending how we can best position ourselves within the industry

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of the industry
• Input on choices, problems or anything else the students might encounter.

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

• Industry research and analysis

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

We can provide students with:

• A walkthrough / tutorial of our understanding of the industry, our products and services