Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic.

We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic.

This will involve several different steps for the students, including:

• Familiarizing themselves with the social cause, our mission and goals.
• Identifying groups that the campaign will target.
• Identifying ideal outcomes and key performance indicators (KPIs).
• Identifying potential sponsors and partners who can support our campaign.
• Creating a promotion and marketing plan.

Bonus steps in the process would also include:

• Assisting in the development of leaflets, posters, videos, and / or brochures.

By the end of the project, students should demonstrate:

• Understanding of the social cause, our mission and goals
• Identification of target groups
• Identification of ideal outcomes and KPIs
• Identification of sponsors and partners
• Creation of a marketing plan

Bonus steps would include:

• Designing promotional materials for our campaign

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our organization’s mission and goals
• Our awareness campaigns
• Input on choices, problems or anything else the students might encounter.

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

• Awareness campaigns

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

We can provide students with:

• A walkthrough / tutorial of our campaigns, mission and goals