Marketing Plan Project (MRKT 621)
General
- Graduate; Senior
- 35 learners; teams of 5
- 20 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 1/1 project matches
- British Columbia, Canada
- Academic experience
- Any company type
- Any
Categories
Skills
Project timeline
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October 15, 2023Experience start
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December 3, 2023Experience end
Overview
- Details
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This semester students are working in groups of 5 to 6 and apply their knowledge in marketing to help your organisation seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
- Learner skills
- Marketing research, Marketing, Strategic marketing, Marketing planning, Research
- Deliverables
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Students will submit a 10-20-page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.
5-10 minute presentation of key findings and recommendations.
Project Examples
Examples include but are not limited to:
Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organisation's budget and current marketing strategy.
Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
Developing an integrated online/offline communication strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter.)
Your company has legally been operating for more than six months.
Be available for a quick (online) meeting with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who, is available to answer weekly emails or phone calls for the duration of the project (about once a week) to address students' questions.
Attend a kickoff class meeting to tell students about your company and your goals for the project before the first millstone (second or third week).
Be available to attend the students’ marketing plan presentation during the final week of the course as well as to provide feedback to the instructor and students.
You are a Canadian (local) company.