Product Launch Road Mapping
Accepting up to 10 Students as Teams or Individuals. Wacky Willys is a B2B company in the Cannabis and Hemp Extraction equipment industry. Our primary focus is creating innovative relevant equipment and gear for extraction companies and product producers. With this in mind, we have designed a new line commercial extraction equipment that compliments our existing general product line that our existing customers know and love. We need a Product Launch Roadmap to guide us through all the steps required to successfully launch our new commercial products and brand. This go-to-market strategy will represent a very crucial next phase in our business. The Launch Road Mapping exercise will help us determine what key messaging will resonate with our target commercial extraction buyer and confirm how we will need to position our new products and then launch them into the industry. Key Components for the Product Launch Roadmap: This data can be done in a group and curated into a final report or completed by one individual.Learn more about our customer and confirm things we think we already know.Write a positioning statement.Create a pitch with our positioning Plan our go-to-market strategy.Set goals for the launch.Create promotional content.We have been in business for 30+ years and when we created our original general product line of gear, we had a 'end use individual' consumer in mind and marketed accordingly. We have seen our customers mature in the Cannabis market since legalization. As the industry has now been legalized in Canada and in many States our market is changing and we need Marketing Support to ensure the successful launch our new brand and line of commercial equipment.
Website SEO Improvement
Positions available: 10 (Teams or individual)We would like to work with students to implement SEO related updates within our newly re-designed website. The site needs improvements, however it must remain operational as it will continue to take orders 24x7.**Accepting Teams and Individuals or any combination of up to 10 students. The deliverables can be broken down to 80 hour projects.It is important for our website to have a hip vibe, be high tech and yet be very user friendly for a large demographic. Our client age demographic is between 19-80, median age 30-55.Our website has hundreds of products in two product lines: general products and commercial products. The newly updated product listings need to be edited, re-written and updated to increase SEO ranking and better meet the readerships ability to find what they are looking for, learn about the products and how to use them, as well as covert into a sale.We would like students to conduct an analysis, provide recommendations on tasks to accomplish SEO optimization and complete an agreed upon number of tasks leading to measurable improvements.Our team is looking for a website and social media marketing wizard or wizards who can help us drive more traffic and improve our SEO positioning. The completion of following deliverables can be determined collaboratively and will be packaged into 80 hour projects:1. Update product listings SEO to ensure product description content is fully optimized.2. Update or Create New Pages.3. Setup Google Analytics.4. Search Engine Optimization (SEO) We are looking for an creative and inventive team of Wacky Students to help us optimize our online presence as we continue to expand our business in the emerging legalized Cannabis and Hemp Industry. Wacky Willy and his Wacky Team are very passionate and proud of their leading edge innovative products and commercial processing gear. We warmly welcome students who have a curiosity and passion for our industry. We are excited to work with some real Wacky Students who can jump in and bring their wacky new ideas and digitally informed business recommendations to our important initiatives.
Media Production
We are launching several new ground breaking commercial equipment products that require useful branded media and digital marketing assets to successfully promote them. A very crucial next phase in our business. Your expertise will help us determine our key messaging focus and create exciting new digital marketing assets required to resonate with our customers.Projects could include the following based on student skills and course requirements:A 15-second commercial script.An explainer video.'How to' equipment demo video illustration assets.A series of video/content blog posts.Illustrations and Illustrated Digital BrochuresOther project ideas welcomeAccepting up to 10 Students as Teams or Individuals or a Class Based Consultancy Approach.
Amazon Fulfillment Product Launch
Positions available: 1-3Wacky Willys is seeking an intern to provide research and support to get our flagship Wacky Bags products set up on Amazon. Wacky Willys is currently a registered Amazon Professional Seller. Now we need to formulate our Amazon product launch plan, including all the decisions and details required; including competitive research as well as keyword research, optimization and tracking.As part of this project we will need to understand the steps required for each phase. This can be built into a strategic consultative plan that includes a detailed: Pre-launch strategy, Launch strategy and Post-launch strategy.Our products will also require complete Listing Optimization:Product titleProduct imagesKey product featuresProduct descriptionKeywordsSearch terms fieldsProduct reviewsProduct rating
Content Marketing
Positions available: This project is open to for teams & individuals or any combination for a max of 10 people. If your course needs to add more students, we are open discuss this.Wacky Willys is looking for ambitious creative Content Marketing champion/s to create marketing assets for newsletters, sales flow, social media, blogs and lead generation. Ultimately, each asset you design will enable us to expand our company’s digital footprint and brand awareness.Our ideal candidate/s are imaginative innovative marketing student/s who are writing and editing enthusiasts. Students/s should be able to develop engaging content to inspire, attract and retain customers. For this position, it’s also essential to be cool with the Cannabis Culture and up-to-date with new technologies, apps and marketing trends. We currently use (albeit poorly); WordPress, Klayvio, Tido, Instagram, LinkedIn and Facebook. That's why we need you!Content development; including social posts for Instagram, blog posts, chat bots, how to use our product stories/scripts, LinkedIn articles, and website copy.Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools and apps such as Klayvio, Wordpress, Tido.Strategic Social Media Marketing – We need to improve our online presence, reach more customers, and effectively promote our brand through compelling content.If you are excited about the opportunity to create and publish some cool content across various social platforms for the legalized Cannabis Industry, we would be so happy to have you join our Wacky Team.
New Products/Brand - Competitive Analysis
Positions available: 10In the Spring of 2020 Wacky Willys unveiled their latest collection of commercial extraction equipment innovations. The Boomers Commercial product line represents several ground breaking advancements in solventless extraction gear, which have never been seen before in the Cannabis Industry.The Arctic Boomer – Iceless, Bubble Hash SystemBoomers Big Buzz – Vibrating Dry Sift SystemBoomers Barrels - Stainless Steel VesselsWacky Bags - Bubble Hash Filtration BagsBoomers GrinderWe have numerous products to analyze - you can select together with our team. 80 Hours per Student will be provided we are accepting x 10 students at this time, (one or two products or categories will be assigned). Wacky Willys equipment and processing techniques turn fresh cannabis and hemp botanicals into concentrated medicinal quality hash (CBD/THC), that can then be further processed into consumable rosin, oils, tinctures, infused butters, edibles or topicals.This Competitive Analysis project will provide us with the market knowledge required to launch Wacky Willys ground breaking Boomers Brand Commercial Extraction Equipment line into the emerging newly legalized Cannabis and Hemp Industry market.Final deliverables can include - but is not limited to the following:1) An analysis identifying where competitor’s product or service offerings meets the needs of your product category users2) An analysis of advertisements, web site information, social media and any promotional materials that support the brands and their identity.3) An overview of how each brand uses consumer concepts (where relevant)4) Recommendations on ways to effectively appeal to consumers and/or gain competitive advantage against your competitors via your understanding of consumer-based insights.
Website Improvement SEO Strategy Plan
Positions available: up to 10 students working in teams or individuals. Note: We are open to collaborating on the project deliverables to ensure it meets the skillset of your program.We would like to work with students to develop a actionable 'how to' website improvement SEO Strategy Plan that can be further implemented within our newly re-designed website. The site needs improvements, however it must remain operational as it will continue to take orders 24x7.It is important for our website to have a hip vibe, be high tech and yet be very user friendly for a large demographic. Our client age demographic is between 19-80, median age 30-55.Our website has hundreds of products in two product lines: general products and commercial products. The product listings and pages will eventually need to be edited, re-written and updated to increase SEO ranking. We need to understand how they must be optimized to better meet the readerships ability to find what they are looking for, learn about the products and how to use them, and then covert into a sale. We would like students to conduct an site analysis and then provide a solid SEO Strategy Plan that includes detailed actionable feedback on how to accomplish this. These recommendations will become a guide to be followed in a separate implementation project. The primary project requirements include the following deliverables: Create a Website SEO Strategy Document containing:Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsKeyword analysis to determine relevant search terms for the Cannabis/Hemp/Herbal Industry as it relates to Extraction, Processing and Consumption for both the medical and recreational markets.Social Media SEO related updatesThe document should include as many of the following recommendation components as required to achieve full optimization:Keywords Analysis & ResearchManual Directory SubmissionsArticle Submissions Press Release Distributions Web2.0/Blog postings Social Bookmarking SubmissionsClassified SubmissionsUnique Article Writing Press Release WritingKeywords MappingNew Pages SuggestionsKeywords ResearchCompetitor AnalysisTitle Tags Changes SuggestionsMeta Tags Changes SuggestionsAlt Tag Changes SuggestionsHTML Site MapXML Site Map SetupAnchor text optimizationGoogle webmaster setupGoogle analytics setupWeekly Work ReportMonthly Ranking ReportMonthly Full Detailed SEO Work Report in Excel
Marketing Video Scripting for Product & Brand
We are launching several new ground breaking commercial equipment products that require useful branded media and digital marketing assets to successfully promote them. A very crucial next phase in our business. Your expertise will help us determine our key messaging focus and create exciting new digital marketing assets required to resonate with our customers.
New Product Launch Strategy
Accepting up to 10 Students as Teams or Individuals. Wacky Willys is a B2B company in the Cannabis and Hemp Extraction equipment industry. Our primary focus is creating innovative relevant equipment and gear for extraction companies and product producers. With this in mind, we have designed a new line commercial extraction equipment that compliments our existing general product line that our existing customers know and love. We need help planning New Product Launch/s. Willy is constantly innovating equipment and new products enter our company on a regular basis. It would be extremely helpful to have a 'Roadmap to guide' us through all the steps required to successfully launch our new commercial products and brands. This will represent a very crucial next phase in our business. A New Product Launch Plan exercise will help us determine what key messaging will resonate with our target commercial equipment buyers and confirm how we will need to position our new products to successfully launch them into the industry. Below are some Key Components we would like to have included in a Product Launch Plan Roadmap:Learn more about our customer to confirm/deny what we think we already know.Write a positioning statement.Create a pitch with our positioning Plan our go-to-market strategy.Set goals for the launch.Create promotional content.We have been in business for 30+ years and when we created our original general product line of gear, we had a 'end use individual' consumer in mind and marketed accordingly. We have seen our customers mature in the Cannabis market since legalization. As the industry has now been legalized in Canada and in many States our market is changing and we need Marketing Support to ensure the successful launch our new brand and line of commercial equipment.
Social Media Marketing Strategy & Implementation Plan
Positions available: up to 10 students in teams or as individualsWacky Willys is looking for ambitious creative Social Media Marketing champion/s to create various components of their a Social Media Marketing Strategy that will roll into a step-by-step implementation action plan for the company to implement.The goal is to enable Wacky Willys to build and maintain a strong Social presence for our new commercial brand and to breathe new life into our legacy products.Our ideal candidate/s are imaginative innovative communication and/or marketing students who are keen to engage with an exciting emerging industry and market. For this position, it’s essential to be cool with the Cannabis/Hemp Culture and be up-to-date with social medial platform apps and marketing trends. We currently use; Instagram, LinkedIn and Facebook, Klayvio (automated flow emails), Tido(website chat bot). None of our social media channels have been optimized to to grow our business. That’s why we need you!If you are keen to help us with a trail-blazing social media strategic implementation plan for the legalized Cannabis and Hemp Extraction Industry, and are driven by the desire to set up an original, funky cannabis friendly social marketing assets into a actionable plan, we would be excited to have you join our Wacky Team.Project:Social Media Marketing Strategy with an actionable step-by-step implementation action plan.Deliverable Options as required by the University Program:Perform a situation analysis and a complete SWOT table.Perform a social media audit, report results, and describe insights gained.Define target audiences for the brand on social mediaExplain the current promotion, concept, character, theme, and tagline that the brand is doing.List how the current effort will be integrated with the new social media big idea.Identify the top social channels where the target audience is active.For each social network, describe the type of content, culture, and how the big idea fits.Explain the content the brand can create or co-create to match target audience interests.Create a brand-evangelist program to both engage and reward the brand advocates (any event/campaign ideas encouraging customer participations).
Industry Awards - Marketing
Positions available: This project is open for teams or individualsWacky Willys is looking for ambitious creative Marketing champion/s to create press releases and conference booth marketing assets related to new product launches and industry award nominations This project will include the writing of two press releases that will share compelling stories about Wacky Willy's new product innovations and his nomination in the O'CannaBiz Industry Awards.This project can be split into 3 parts :Award Nomination SubmissionCompile, rewrite and submit required information for the Award Nomination.Press Release Writing 1. Write a press release article for Wacky Willys Product Launch of new commercial product and brands.2. Write a press release article announcing Wacky Willys Award Nomination.- Publish on LinkedIn and on Social MediaBrand Promotion - Conference Booth Marketing Asset Creation - Design Conference Booth Set up: - 2 Pop up Banners, Table Cloth and Tent. Our ideal candidates are professional imaginative innovative marketing student/s who are writing and branding enthusiasts. Students/s should be able to develop engaging marketing ideas and content to inspire, attract and retain customers. For this position, it’s also essential to be cool with the Cannabis Culture and up-to-date with new technologies, apps and marketing trends. If you are excited about the opportunity to create and publish professional marketing content and assets for the legalized Cannabis Industry, we would be so happy to have you join our Wacky Team.
SEO Improvement - New Products
Positions available: up to 4 students working in teams or individuals. Note: We are open to collaborating on the project deliverables to ensure it meets the skillset of each student or program.Our website is being professionally upgraded and our marketing team is implementing new brand elements. Wacky Willys has hundreds of products in two product lines: general products and commercial products. We have recently launched new products in our commercial line. The new product listings and pages need to be reviewed and edited to include appropriate key words to increase SEO ranking for those products. We would like students to work with a select group of products in which to optimize.The primary project requirements could include the following deliverables: Search Engine Optimization (SEO) requirements to ensure that the selected products are listed 'first page' on Google for relevant keywordsKeyword analysis may be needed to determine relevant search terms for the selected productsSocial Media SEO related linking updates are required to increase product/brand exposure and post longevityThe project may include work on the following components as required to achieve optimization:Keywords Analysis & ResearchKeywords MappingTitle Tags Changes SuggestionsSocial Linking and Bookmarking SubmissionsNew Page SuggestionsMeta Tags Changes SuggestionsAlt Tag Changes SuggestionsAnchor text optimization
Marketing - Social Media Branding
Positions available: This project is open to individuals or any combination for a max of 2 people. If your course needs to add more students, we are open discuss this.Wacky Willys is looking for ambitious creative Social Media Branding champion/s to create social medial marketing brand assets that will enhance and build brand consistency between our website messaging and our social media presence. Ultimately, each asset you design will enable us to expand our company’s digital footprint creating a strong recognizable brand story across all of our social channels.This project will be split in 3 parts :1) Copywriting content for website + social platforms- Brand positioning- Key messages- Communications- Brand audit- Use DATA to target the audience- Create a compelling and accurate descriptions2) Create a business page for Linkedin- About - Written purposely for Wacky Willys professional page- Banner + Message- Display Picture- Posts3) Create an Instagram theme for Wacky Willys- Bio- Highlights- Posts- Color palette - Mock up webpage- Photoshop + Express Adobe for compelling visual storytelling.Our ideal candidate/s are imaginative innovative marketing student/s who are writing and branding enthusiasts. Students/s should be able to develop engaging content to inspire, attract and retain customers. For this position, it’s also essential to be cool with the Cannabis Culture and up-to-date with new technologies, apps and marketing trends. If you are excited about the opportunity to create and publish professional content across various social platforms for the legalized Cannabis Industry, we would be so happy to have you join our Wacky Team.
Content Writing - Communications
Positions available: This project is open to for one individual. Wacky Willys is looking for ambitious creative Content Writer champion/s to create marketing assets for newsletters, social media posts and articles for online magazine style posts and blogs. Ultimately, each asset you write and design will enable us to expand our company’s social presence and create product and brand awareness.Our ideal candidate/s are imaginative innovative creative writing, journalism, marketing, communication or English student/s who are writing and editing enthusiasts. Students/s should be able to write/edit and develop engaging content to attract, inspire, and retain customers. For this project, it’s also essential to be interested and cool with the Cannabis Culture/Industry. If you are excited about the opportunity to create and publish some cool content across various social platforms for the legalized Cannabis Industry, we would be so happy to have you join our Wacky Team.
Promotional Marketing
Positions available: student teams as per course requiresWacky Willys is looking for ambitious creative Marketing champion/s to create various Promotional Marketing Assets The goal is to enable Wacky Willys to build and maintain a strong Promotional Media and Social presence for our new commercial brand and to breathe new life into our legacy products.Our ideal candidate/s are imaginative innovative communication and/or marketing students who are keen to engage with an exciting emerging industry and market. For this position, it’s essential to be cool with the Cannabis/Hemp Culture and be up-to-date with social medial platform apps and marketing trends. We currently use; Instagram, LinkedIn and Facebook, Klayvio (automated flow emails), Tido(website chat bot). None of our social media channels have been optimized to to grow our business. That’s why we need you to add some awesome new ideas and assets to our content and promotional calendar!If you are keen to help build a trail-blazing promotional and social media marketing plan for the legalized Cannabis and Hemp Extraction Industry, and are driven by the desire to create original, funky cannabis friendly promotional marketing assets, we would be excited to have you join our Wacky Team.Project:Development of a Promotional Marketing Plan with content assets built into an actionable implementation plan that we can easily launch.Deliverable Options as required by the University Program:A background document, including promotional plan objectives, creative theme, and key messaging.A broadcast script, print samples, and other predetermined interactive and sales promotions.Public relations materials, event or sponsorship materials, and personal selling or direct response promotions.
Marketing - Conferences and Industry Awards
Positions available: This project is open for an individualWacky Willys is looking for ambitious creative Marketing champion to create press releases and conference booth marketing assets related to new product launches and industry award nominations This project will include the writing of two press releases that will share compelling stories about Wacky Willy's new product innovations and his nomination in the GrowUp and O'CannaBiz Industry Awards.Our ideal candidate is professional imaginative innovative marketing student/s who are writing and branding enthusiasts. Students/s should be able to develop engaging marketing ideas and content to inspire, attract and retain customers. For this position, it’s also essential to be cool with the Cannabis Culture and up-to-date with new technologies, apps and marketing trends.
Content Creator - Social Media
Positions available: This project is open to for one individual. Wacky Willys is looking for ambitious creative Content Writer champion/s to create marketing assets for newsletters, social media posts and articles for online magazine style posts and blogs. Ultimately, each asset you write and design will enable us to expand our company’s social presence and create product and brand awareness.Our ideal candidate/s are imaginative innovative creative writing, journalism, marketing, communication or English student/s who are writing and editing enthusiasts. Students/s should be able to write/edit and develop engaging content to attract, inspire, and retain customers. For this project, it’s also essential to be interested and cool with the Cannabis Culture/Industry. If you are excited about the opportunity to create and publish some cool content across various social platforms for the legalized Cannabis Industry, we would be so happy to have you join our Wacky Team.
Social Media Marketing Strategy & Implementation Plan
Positions available: up to 10 students in teams or as individualsWacky Willys is looking for ambitious creative Social Media Marketing champion/s to create a Social Media Marketing Strategy and then roll that into a step-by-step implementation action plan.The goal is to enable us to build and maintain a strong digital footprint presence for our new commercial brand and breathe new life into our legacy products.Our ideal candidate/s are imaginative innovative marketing students who are keen to engage with an exciting emerging industry and market. For this position, it’s essential to be cool with the Cannabis/Hemp Culture and be up-to-date with new technologies, apps and marketing trends. We currently and badly use; WordPress, Klayvio, Tido, Instagram, LinkedIn and Facebook. That’s why we need you!If you are keen to help us with a trail-blazing social media strategic implementation plan for the legalized Cannabis and Hemp Extraction Industry, and are driven by the desire to set up an original, funky cannabis friendly social marketing strategic action plan, we would be excited to have you join our Wacky Team.Project Deliverable Options: Social Media Marketing Strategy with a a step-by-step implementation action plan.Additional Deliverables Required:Market Research - Target Market Database CommercialMarket Research - Target Market Database WholesaleMarket Research - Regulatory Standards
Strategic Branding Refresh Plan
Positions available: 10 ( in teams or individually)Wacky Willys is 30+ years in the making and it’s time to strategically update our brand. Wacky Willy himself is an industry legend for his solventless extraction innovations and he is our ‘brand’. In 2019 we began the process of on bringing Willy’s persona, mission and values out of the shadows (since legalization), and introduced him and his image to our clients, for first time!Wacky Willy is industry known for his wacky trail-blazing innovations and originally designed inventions! Willy is all grown up now, the industry is legalized and maturing as well. It is time to shift. The hope is to reflect his innovative history in a modernized, matured natural looking brand facelift!We are looking for imaginative Brand Marketing champion/s who can jump in and help us professionally put all the crucial Branding elements together. Starting with a strategic approach to re-defining and conveying Wacky Willys core value and differentiators. It’s about helping us take a strategic approach to showing the world who Willy is, what his innovations and company stand for and why our clients can trust the brand. All conveyed in a powerful, thoughtful and consistent way.**Accepting Teams and Individuals or any combination of up to 10 students. They following elements can be broken down, then curated together.We would like the following elements included in our strategic brand refresh process plan:· Brand Discovery and Research· Competitive Brand Analysis· Brand positioning and key messages· Logo and visual identity system update· Brand standards guide· Communications/brand audit· Roll out planOur ideal candidate/s are Branding Enthusiasts who are intuitive, imaginative and innovative. If you are excited about the opportunity to help us leverage our legendary brand history to modernize our brand for the legalized Cannabis Industry, we would be so happy to have you join our Wacky Team.