Social Media Marketing Strategy & Implementation Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Positions available: up to 10 students in teams or as individuals
Wacky Willys is looking for ambitious creative Social Media Marketing champion/s to create various components of their a Social Media Marketing Strategy that will roll into a step-by-step implementation action plan for the company to implement.
The goal is to enable Wacky Willys to build and maintain a strong Social presence for our new commercial brand and to breathe new life into our legacy products.
Our ideal candidate/s are imaginative innovative communication and/or marketing students who are keen to engage with an exciting emerging industry and market. For this position, it’s essential to be cool with the Cannabis/Hemp Culture and be up-to-date with social medial platform apps and marketing trends. We currently use; Instagram, LinkedIn and Facebook, Klayvio (automated flow emails), Tido(website chat bot). None of our social media channels have been optimized to to grow our business. That’s why we need you!
If you are keen to help us with a trail-blazing social media strategic implementation plan for the legalized Cannabis and Hemp Extraction Industry, and are driven by the desire to set up an original, funky cannabis friendly social marketing assets into a actionable plan, we would be excited to have you join our Wacky Team.
Project:
Social Media Marketing Strategy with an actionable step-by-step implementation action plan.
Deliverable Options as required by the University Program:
Perform a situation analysis and a complete SWOT table.
- Perform a social media audit, report results, and describe insights gained.
- Define target audiences for the brand on social media
- Explain the current promotion, concept, character, theme, and tagline that the brand is doing.
- List how the current effort will be integrated with the new social media big idea.
- Identify the top social channels where the target audience is active.
- For each social network, describe the type of content, culture, and how the big idea fits.
- Explain the content the brand can create or co-create to match target audience interests.
- Create a brand-evangelist program to both engage and reward the brand advocates (any event/campaign ideas encouraging customer participations).
- What is the main goal for this project?
-
Positions available: up to 10 students in teams or as individuals
Wacky Willys is looking for ambitious creative Social Media Marketing champion/s to create various components of their a Social Media Marketing Strategy that will roll into a step-by-step implementation action plan for the company to implement.
The goal is to enable Wacky Willys to build and maintain a strong Social presence for our new commercial brand and to breathe new life into our legacy products.
Our ideal candidate/s are imaginative innovative communication and/or marketing students who are keen to engage with an exciting emerging industry and market. For this position, it’s essential to be cool with the Cannabis/Hemp Culture and be up-to-date with social medial platform apps and marketing trends. We currently use; Instagram, LinkedIn and Facebook, Klayvio (automated flow emails), Tido(website chat bot). None of our social media channels have been optimized to to grow our business. That’s why we need you!
If you are keen to help us with a trail-blazing social media strategic implementation plan for the legalized Cannabis and Hemp Extraction Industry, and are driven by the desire to set up an original, funky cannabis friendly social marketing assets into a actionable plan, we would be excited to have you join our Wacky Team.
Project:
Social Media Marketing Strategy with an actionable step-by-step implementation action plan.
Deliverable Options as required by the University Program:
Perform a situation analysis and a complete SWOT table.
- Perform a social media audit, report results, and describe insights gained.
- Define target audiences for the brand on social media
- Explain the current promotion, concept, character, theme, and tagline that the brand is doing.
- List how the current effort will be integrated with the new social media big idea.
- Identify the top social channels where the target audience is active.
- For each social network, describe the type of content, culture, and how the big idea fits.
- Explain the content the brand can create or co-create to match target audience interests.
- Create a brand-evangelist program to both engage and reward the brand advocates (any event/campaign ideas encouraging customer participations).
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://wackywillysweb.com
- 2 - 10 employees
- Sales, Manufacturing, Consumer goods & services, Hospital, health, wellness & medical, Retail
Wacky Willys proudly supplies individuals, licensed producers and re-sellers with their original Wacky Bags all mesh bubble bag filtration systems and the Boomers brand of stainless steel commercial extraction equipment and vessels, screen sifting systems, as well as industrial grinders, freeze dryers and presses.
Wacky Willys specializes in the design and distribution of world-renowned botanical extraction and filtration systems for cannabis and hemp. We work to elevate the quality and speed of solventless extraction processes. Our highly efficient medical grade equipment and systems make it possible to extract, filter and activate terpenes and cannabinoids without damaging the plants cellular structure, loosing potency or compromising yield.
Willy's ground breaking advancements in solventless extraction are never before seen in the industry. We are actively pursuing new emerging markets in Canada, the US and internationally via licensed producers, whole distributors and e-commerce.