Strategic Branding Refresh Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
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Positions available: 10 ( in teams or individually)
Wacky Willys is 30+ years in the making and it’s time to strategically update our brand. Wacky Willy himself is an industry legend for his solventless extraction innovations and he is our ‘brand’. In 2019 we began the process of on bringing Willy’s persona, mission and values out of the shadows (since legalization), and introduced him and his image to our clients, for first time!
Wacky Willy is industry known for his wacky trail-blazing innovations and originally designed inventions! Willy is all grown up now, the industry is legalized and maturing as well. It is time to shift. The hope is to reflect his innovative history in a modernized, matured natural looking brand facelift!
We are looking for imaginative Brand Marketing champion/s who can jump in and help us professionally put all the crucial Branding elements together. Starting with a strategic approach to re-defining and conveying Wacky Willys core value and differentiators. It’s about helping us take a strategic approach to showing the world who Willy is, what his innovations and company stand for and why our clients can trust the brand. All conveyed in a powerful, thoughtful and consistent way.
**Accepting Teams and Individuals or any combination of up to 10 students. They following elements can be broken down, then curated together.
We would like the following elements included in our strategic brand refresh process plan:
· Brand Discovery and Research
· Competitive Brand Analysis
· Brand positioning and key messages
· Logo and visual identity system update
· Brand standards guide
· Communications/brand audit
· Roll out plan
Our ideal candidate/s are Branding Enthusiasts who are intuitive, imaginative and innovative. If you are excited about the opportunity to help us leverage our legendary brand history to modernize our brand for the legalized Cannabis Industry, we would be so happy to have you join our Wacky Team.
- What is the main goal for this project?
-
Positions available: 10 ( in teams or individually)
Wacky Willys is 30+ years in the making and it’s time to strategically update our brand. Wacky Willy himself is an industry legend for his solventless extraction innovations and he is our ‘brand’. In 2019 we began the process of on bringing Willy’s persona, mission and values out of the shadows (since legalization), and introduced him and his image to our clients, for first time!
Wacky Willy is industry known for his wacky trail-blazing innovations and originally designed inventions! Willy is all grown up now, the industry is legalized and maturing as well. It is time to shift. The hope is to reflect his innovative history in a modernized, matured natural looking brand facelift!
We are looking for imaginative Brand Marketing champion/s who can jump in and help us professionally put all the crucial Branding elements together. Starting with a strategic approach to re-defining and conveying Wacky Willys core value and differentiators. It’s about helping us take a strategic approach to showing the world who Willy is, what his innovations and company stand for and why our clients can trust the brand. All conveyed in a powerful, thoughtful and consistent way.
**Accepting Teams and Individuals or any combination of up to 10 students. They following elements can be broken down, then curated together.
We would like the following elements included in our strategic brand refresh process plan:
· Brand Discovery and Research
· Competitive Brand Analysis
· Brand positioning and key messages
· Logo and visual identity system update
· Brand standards guide
· Communications/brand audit
· Roll out plan
Our ideal candidate/s are Branding Enthusiasts who are intuitive, imaginative and innovative. If you are excited about the opportunity to help us leverage our legendary brand history to modernize our brand for the legalized Cannabis Industry, we would be so happy to have you join our Wacky Team.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://wackywillysweb.com
- 2 - 10 employees
- Sales, Manufacturing, Consumer goods & services, Hospital, health, wellness & medical, Retail
Wacky Willys proudly supplies individuals, licensed producers and re-sellers with their original Wacky Bags all mesh bubble bag filtration systems and the Boomers brand of stainless steel commercial extraction equipment and vessels, screen sifting systems, as well as industrial grinders, freeze dryers and presses.
Wacky Willys specializes in the design and distribution of world-renowned botanical extraction and filtration systems for cannabis and hemp. We work to elevate the quality and speed of solventless extraction processes. Our highly efficient medical grade equipment and systems make it possible to extract, filter and activate terpenes and cannabinoids without damaging the plants cellular structure, loosing potency or compromising yield.
Willy's ground breaking advancements in solventless extraction are never before seen in the industry. We are actively pursuing new emerging markets in Canada, the US and internationally via licensed producers, whole distributors and e-commerce.