New Products/Brand - Competitive Analysis

Closed
Wacky Willys
Victoria, British Columbia, Canada
Wacky Willy
CEO & Innovator Extraction/Filtration Equipment
(3)
3
Project
Academic experience
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
competitive analysis cannabis product lining promotional materials appeals collections
Details

Positions available: 10

In the Spring of 2020 Wacky Willys unveiled their latest collection of commercial extraction equipment innovations. The Boomers Commercial product line represents several ground breaking advancements in solventless extraction gear, which have never been seen before in the Cannabis Industry.

The Arctic Boomer – Iceless, Bubble Hash System

Boomers Big Buzz – Vibrating Dry Sift System

Boomers Barrels - Stainless Steel Vessels

Wacky Bags - Bubble Hash Filtration Bags

Boomers Grinder

We have numerous products to analyze - you can select together with our team. 80 Hours per Student will be provided we are accepting x 10 students at this time, (one or two products or categories will be assigned).

Wacky Willys equipment and processing techniques turn fresh cannabis and hemp botanicals into concentrated medicinal quality hash (CBD/THC), that can then be further processed into consumable rosin, oils, tinctures, infused butters, edibles or topicals.

This Competitive Analysis project will provide us with the market knowledge required to launch Wacky Willys ground breaking Boomers Brand Commercial Extraction Equipment line into the emerging newly legalized Cannabis and Hemp Industry market.

Final deliverables can include - but is not limited to the following:

1) An analysis identifying where competitor’s product or service offerings meets the needs of your product category users

2) An analysis of advertisements, web site information, social media and any promotional materials that support the brands and their identity.

3) An overview of how each brand uses consumer concepts (where relevant)

4) Recommendations on ways to effectively appeal to consumers and/or gain competitive advantage against your competitors via your understanding of consumer-based insights.

Deliverables
No deliverables exist for this project.
Mentorship

Wacky Willy CEO and Director of Sales & Product Development will meet with and mentor students as required to accomplish the project.

About the company

Company
Victoria, British Columbia, Canada
2 - 10 employees
Sales, Manufacturing, Consumer goods & services, Hospital, health, wellness & medical, Retail

Wacky Willys proudly supplies individuals, licensed producers and re-sellers with their original Wacky Bags all mesh bubble bag filtration systems and the Boomers brand of stainless steel commercial extraction equipment and vessels, screen sifting systems, as well as industrial grinders, freeze dryers and presses.

Wacky Willys specializes in the design and distribution of world-renowned botanical extraction and filtration systems for cannabis and hemp. We work to elevate the quality and speed of solventless extraction processes. Our highly efficient medical grade equipment and systems make it possible to extract, filter and activate terpenes and cannabinoids without damaging the plants cellular structure, loosing potency or compromising yield.

Willy's ground breaking advancements in solventless extraction are never before seen in the industry. We are actively pursuing new emerging markets in Canada, the US and internationally via licensed producers, whole distributors and e-commerce.