Multibit Solutions Inc., an early-stage startup, is developing an innovative no-code game builder platform aimed at empowering creators to turn their stories into games with no code or scripting.

The company seeks to establish a strong online presence and effectively communicate its unique value proposition to potential users. The project involves creating a comprehensive social media and content marketing plan tailored to the startup's target audience.

Learners will analyze current market trends, identify key social media platforms, and develop strategies to engage and grow the brand's online community. Additionally, the project includes generating and testing different ad campaigns to determine the most effective approaches for user acquisition.

The ultimate goal is to help Multibit Solutions Inc. build a recognizable brand identity that resonates with its audience and supports its growth objectives.

The project deliverables include a detailed social media and content marketing plan outlining strategies for platform selection, content creation, and audience engagement. Learners will also produce a report on the results of ad testing, highlighting successful campaigns and providing recommendations for future marketing efforts. Additionally, a brand identity guide will be developed, including key messaging, visual elements, and tone of voice to ensure consistent communication across all channels.