Teal Climate, an institutional/corporate carbon accounting SaaS platform, seeks to enhance its market presence and attract more clients. The project aims to develop a comprehensive marketing strategy that aligns with Teal Climate's mission of promoting sustainable business practices. The team will analyze current market trends, identify target audiences, and evaluate competitors to create a tailored marketing plan. This project provides an opportunity for learners to apply their knowledge of marketing principles, digital marketing techniques, and strategic planning. The goal is to craft a strategy that effectively communicates Teal Climate's unique value proposition and positions the company as a leader in the carbon accounting industry.

The project deliverables include a detailed marketing strategy document outlining key objectives, target audience profiles, and recommended marketing channels. Additionally, the team will provide a competitive analysis report and a proposed timeline for strategy implementation. These deliverables will equip Teal Climate with actionable insights and a clear roadmap to enhance its market presence.