Project scope
Categories
Graphic design Branding & style guides VideographySkills
social media social media content editing video production video marketing video editing digital content editingThe main goal for the project is to create and/or edit reels and shorts to continue to build an audience and email list for Benessere North, a nonprofit which helps women with chronic health conditions to optimise their health and often reverse chronic diseases through transitioning their nutrition.
This involves several steps for the students, so it includes primarily the first three points and may also include the last two, depending on the students' needs:
- Helping this women's nonprofit to build a YouTube presence.
- Creating two 20-second video advertisements for the nonprofit's free info session and for a free course to get started eating plant-based. To be posted on social media.
- Creating engaging and informative content related to plant-based nutrition and chronic health conditions.
- Editing videos I have created to post as shorts on YouTube and reels on IG and FB, etc.
- [Analyzing the effectiveness of the social media strategy and making adjustments as needed.]
By the end of the project, students should complete the following list of activities - or a portion thereof, as agreed upon in advance:
- Creating video advertisement(s) for the nonprofit's free info session and for a free course.
- Creating posts and reels for social media platforms.
- Editing reels that Dr. Polak creates.
- Engaging and informative content for social media posts, including edited reels (possibly with captions/descriptions written and ready to post, and perhaps uploaded to the content calendar in VistaSocial).
Final deliverables:
- Social media content for YouTube and Instagram.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
This is a start-up not-for-profit that helps women struggling with high blood pressure/ cholesterol, weight issues, diabetes, and many other chronic health concerns to prevent, suspend and whenever possible (which is often) reverse their chronic diseases, primarily by using the healing power of plant-based nutrition. We also incorporate the other healthy lifestyle pillars or habits.
Vivian Polak, MD, provides the coaching to the clients by way of courses and a women's community for on-going expert guidance and support. It has been enormously helpful to have a few people volunteer from time to time to help get the message and assistance out to the public - with video editing, marketing, website design, other IT support, etc.
Incidentally, my first undergraduate degree was in Business Administration (Western Univ, London ON), but after a few years of working in business I went to medical school, so I need lots of help with many facets of the nonprofit.