The Clean Divorce
The Clean Divorce
Ottawa, Ontario, Canada
Description

The cost of divorce and family breakdown are well documented. The Divorce Act was recently changed to reflect the insurmountable costs to social services, families & communities. T.C.D.aims to meet a pressing need and foster better social, emotional, and economic outcomes for our kids, parents and communities. Traditional divorce is like raging against the storm - time, energy and money - misdirected against an inevitable negative outcome that is impacts everyone. Parental alienation is rising along with mental illness and studies indicate that teenage suicide is directly linked to family breakdown. The divorce process is inherently destabilizing - people feel overwhelmed, hopeless, and "divorce crazy." a term often used in amongst Family lawyers . Rates of domestic violence rise over 80% during relationship breakdown. T.C.D. is an integrated system that focuses on prevention in a simple way empowering and supporting families during these critical times.
https://www.youtube.com/watch?v=0DPbrxfaCis

Number of employees
2 - 10 employees
Categories
Videography Digital marketing Product or service launch Marketing strategy Social media marketing
Industries
Business services
Representation
Women-Owned Small Business Social Enterprise Community-Focused

Socials

Recent projects

Supporting Families Through Divorce

The goal of this project is to assist families, individuals and children deal with the emotional trauma related to divorce to achieve better outcomes. This will involve several different steps for the students, including: - Researching the current divorce process and the associated emotional trauma. - Developing a framework for providing support to families during the divorce process. - Creating resources to help families cope with the emotional trauma of divorce. - Developing strategies to reduce the negative impacts of divorce on children. - Identifying ways to reduce parental alienation. - Developing a plan for providing support to families post-divorce.

Admin Suzanne Winlove-Smith
Matches 5
Category Community engagement + 3
Open

Freedom Roadmap Social Media Campaign

The Clean Divorce is seeking to promote its Freedom Roadmap, a resource designed to assist individuals navigating separation and divorce. The goal of this project is to develop and execute a short-term social media marketing campaign that effectively reaches and engages the target audience. The campaign should focus on raising awareness about the Freedom Roadmap and its benefits, encouraging interaction and sharing among users. Learners will apply their knowledge of digital marketing strategies, content creation, and analytics to design a campaign that resonates with the audience. The project will involve researching the target demographic, selecting appropriate social media platforms, and crafting compelling content. The team will also track engagement metrics to assess the campaign's effectiveness and provide insights for future marketing efforts.

Admin Suzanne Winlove-Smith
Matches 0
Category Digital marketing + 2
Open

Freedom Roadmap Go-to-Market Strategy Development

The Clean Divorce is seeking a comprehensive Go-to-Market strategy to effectively launch its Freedom Roadmap and associated service offerings. The project aims to bridge the gap between product development and market introduction by crafting a strategic plan that aligns with the company's vision and target audience. Students will analyze market trends, identify key customer segments, and develop actionable marketing tactics to ensure a successful product launch. The project will involve creating detailed mockups of marketing materials and potential customer interactions to visualize the proposed strategy. By applying classroom knowledge in marketing, business strategy, and consumer behavior, students will gain practical experience in developing a market entry plan for a niche service offering.

Admin Suzanne Winlove-Smith
Matches 1
Category Market research + 3
Open

Freedom Roadmap Social Media Campaign

The Clean Divorce seeks to create a compelling social media promotion for its Freedom Roadmap, a resource designed to support individuals navigating separation and divorce. The goal is to increase awareness and engagement with the Freedom Roadmap by leveraging social media platforms. This project will involve researching target demographics, identifying the most effective social media channels, and crafting engaging content that resonates with the audience. The team will apply their understanding of digital marketing strategies and social media analytics to optimize the campaign's reach and impact. The project aims to enhance the visibility of The Clean Divorce's offerings and provide valuable support to those in need. - Research target audience demographics and preferences. - Identify key social media platforms for promotion. - Develop a content calendar and creative assets. - Implement and monitor the campaign's performance.

Admin Suzanne Winlove-Smith
Matches 1
Category Digital marketing + 2
Open

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