- Location
- Ottawa, Ontario, Canada
- Bio
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Suzanne Winlove-Smith has spent years working in many family court systems with the highest conflict cases you can imagine - with great success. Her unique perspective and strategic vision empowers clients to find solutions which lead to powerful shifts that enable positive change. Prior to completing her graduate degree in Conflict Resolution she spent 14 years with Proctor & Gamble.
Suzanne was inspired to create The Clean Divorce realizing how few resources there are for families. She recognized that technology & innovation could pave the way to support families navigate the biggest challenge of their lives. The Clean Divorce supports families transition successfully through relationship breakdown which has far reaching impacts on our children and our communities at large.
Suzanne is involved in ongoing research, exploring the dynamics of thought leadership & how leaders emerge and evolve. She has organized a variety of workshops & regularly gives presentations to the public. - Companies
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Ottawa, Ontario, Canada
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- Categories
- Videography Digital marketing Product or service launch Marketing strategy Social media marketing
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Recent projects
AI-Enhanced Freedom Roadmap
The Clean Divorce aims to enhance its Freedom Roadmap by integrating AI to create an interactive user experience. The current roadmap provides users with a structured guide through the divorce process, but it lacks personalized interaction and adaptability. By incorporating AI, the goal is to offer users a more tailored experience that adapts to their unique situations, providing real-time feedback and guidance. This project will involve analyzing the existing roadmap, identifying areas where AI can add value, and developing a prototype that demonstrates these enhancements. The project will allow learners to apply their knowledge of AI, user experience design, and software development to create a practical solution that aligns with industry needs. - Analyze the existing Freedom Roadmap to identify integration points for AI. - Develop AI algorithms that can provide personalized feedback and guidance. - Design an interactive user interface that enhances user engagement. - Create a prototype demonstrating the AI-enhanced roadmap.
Supporting Families Through Divorce
The goal of this project is to assist families, individuals and children deal with the emotional trauma related to divorce to achieve better outcomes. This will involve several different steps for the students, including: - Researching the current divorce process and the associated emotional trauma. - Developing a framework for providing support to families during the divorce process. - Creating resources to help families cope with the emotional trauma of divorce. - Developing strategies to reduce the negative impacts of divorce on children. - Identifying ways to reduce parental alienation. - Developing a plan for providing support to families post-divorce.
User Testing for The Clean Divorce Tools
The Clean Divorce is seeking to enhance its Freedom Roadmap and Divorce Journal, tools designed to support families navigating separation and divorce. The goal of this project is to conduct comprehensive user testing to gather insights on user experience, usability, and effectiveness. By engaging with real users, the project aims to identify areas for improvement and ensure the tools meet the needs of families during this challenging time. The project will involve designing and conducting user testing sessions, collecting and analyzing feedback, and providing actionable recommendations for enhancements. This project provides an opportunity for learners to apply their knowledge of user experience design and research methodologies in a real-world setting. - Understand the current functionality and purpose of the Freedom Roadmap and Divorce Journal. - Design user testing protocols to evaluate the tools. - Conduct user testing sessions with a diverse group of participants. - Analyze feedback to identify strengths and areas for improvement. - Develop a report with recommendations for tool enhancements.
Digital Marketing Strategy for Divorce Wellness Awareness
The Clean Divorce, a company focused on promoting wellness during the divorce process, aims to enhance its digital presence and increase its follower base. The project involves developing a comprehensive digital marketing strategy to raise awareness about the company's services and support offerings. The goal is to leverage digital platforms to reach a broader audience, particularly individuals seeking guidance and support during divorce. Learners will analyze current digital marketing trends, identify target demographics, and create engaging content tailored to the company's mission. The project will provide an opportunity for learners to apply their knowledge of digital marketing tools and strategies, including social media, SEO, and content marketing, to a real-world scenario. The tasks will be closely related, focusing on creating a cohesive and effective digital marketing plan. - Analyze current digital marketing trends relevant to wellness and divorce. - Identify and define target demographics for The Clean Divorce. - Develop a content calendar and strategy for social media platforms. - Propose SEO strategies to improve website visibility. - Create sample content pieces that align with the company's mission.