AssetsWaves is a forward-thinking company operating at the intersection of asset tokenization, blockchain, and real estate. As it prepares to launch its Minimum Viable Product (MVP), it seeks a strategic brand awareness campaign to strengthen its digital presence and credibility. This project will leverage the founder’s personal LinkedIn profile and the company’s LinkedIn page and website to build a unified brand that speaks to various stakeholders, including Web3 enthusiasts, the crypto community, real estate investors, and institutional partners.

Students will be tasked with developing a comprehensive marketing strategy that enhances brand visibility, positions AssetsWaves as a thought leader in the blockchain space and communicates the company’s mission to democratize access to asset ownership. The campaign will integrate personal branding with corporate messaging to foster trust and engagement within the Web3 ecosystem.

Key focus areas will include analyzing market trends, crafting compelling brand messages, and building a multi-channel marketing plan. The project offers students a hands-on opportunity to apply concepts from digital marketing, brand management, and emerging tech communications in a real-world context. The final strategy will ensure message consistency across all platforms while highlighting the company’s innovative use of blockchain technology and its commitment to the crypto and Web3 communities.

Students will deliver a comprehensive brand awareness strategy tailored to AssetsWaves’ position as an innovative real estate and asset management platform, with elements that also introduce the relevance of blockchain and tokenization in a clear and approachable way. Core deliverables will include:

• Marketing Strategy Document: A detailed blueprint for the brand awareness campaign, outlining objectives, key audiences, messaging pillars, and suggested tactics to build recognition and trust.
• Market & Competitor Analysis Report: A concise overview of relevant trends in asset management and real estate, including the emerging role of blockchain and tokenization as strategic differentiators.
• Multi-Channel Campaign Plan: A clear rollout plan for LinkedIn (personal and corporate pages), the website, and other relevant channels, including recommendations for content cadence and tone.
• Sample Marketing Materials: Content samples such as LinkedIn posts, web copy, blog drafts, email copy, and visual mockups to demonstrate how the strategy can be executed across platforms.
• Final Presentation: A polished campaign proposal summarizing the strategy, its potential impact on brand visibility, and implementation recommendations tailored to AssetsWaves’ growth goals.
• Community Engagement Plan: Suggestions for building community engagement through channels like X (formerly Twitter), newsletters, or educational webinars.
• Influencer or Partner Mapping: Identification of potential brand ambassadors, influencers, or strategic partners within or adjacent to the Web3/real estate space.
• Campaign Metrics & KPIs: A framework for measuring the campaign's effectiveness using realistic and actionable key performance indicators.