Categories:

• Healthcare Technology Strategy
• B2B Lead Generation
• Market Research
• Digital Market Expansion

Skills:

• Competitive analysis and research
• Market expansion strategy
• B2B lead generation
• Business strategy development
• Data-driven decision-making
• Business communication and reporting
• Time management and project planning

Details:

The objective of this project is to conduct a comprehensive competitive analysis of the Canadian telehealth market, identify opportunities for market expansion, and generate leads for potential partnerships. Students will also develop a business roadmap to guide Rehabilitation AI’s growth strategy.

Tasks and Milestones:

1. Competitive Analysis (Week 1-2):

• Research telehealth providers in Canada, focusing on direct competitors of Rehabilitation AI.
• Identify their strengths, weaknesses, pricing models, and unique features.
• Analyze trends, barriers to entry, and competitive advantages.
• Prepare a detailed report with actionable recommendations.

1. Market Expansion Research (Week 3-4):

• Identify key high-potential markets in Canada, emphasizing underserved regions.
• Research demographics, healthcare needs, and potential client bases (e.g., physiotherapy clinics, senior care facilities).
• Develop a market expansion strategy with targeted recommendations.

1. Lead Generation (Week 4-5):

• Compile a list of potential business leads (clinics, healthcare providers, insurance firms).
• Research decision-makers and gather contact details.
• Recommend outreach strategies (e.g., LinkedIn, email marketing).

1. Business Roadmap Development (Week 6-8):

• Create a strategic 1-3 year roadmap, including milestones in marketing, product development, and partnerships.
• Identify key risks and propose mitigation strategies.

Final Deliverables:

1. Competitive Analysis Report: A comprehensive report summarizing findings and recommendations.
2. Market Expansion Strategy: A document outlining key markets, target demographics, and strategy recommendations.
3. Lead Generation List: A structured list of leads with contact information and suggested outreach strategies.
4. Business Roadmap Document: A strategic roadmap with milestones, goals, and risk analysis.

Benefits for Students:

• Gain experience in market research methodologies, particularly in the healthcare technology sector.
• Develop practical skills in strategic planning, lead generation, and business communication.
• Analyze real-world challenges facing startups in the telehealth and SaaS industries.
• Work directly with startup professionals and receive mentorship through LaunchPath.
• Networking opportunities with advisors and industry leaders.