Coach House Designs is seeking to diversify its market presence by expanding its business operations into Canada and Europe. Currently, 90% of the company's business is concentrated in the United States, which poses a risk due to market fluctuations and potential trade barriers. The goal of this project is to develop a strategic plan that will effectively redirect and promote Coach House Designs' offerings to Canadian and European markets. This involves analyzing market trends, identifying potential customer segments, and understanding regional preferences. The project will also explore digital marketing strategies and partnerships that can facilitate a smooth transition into these new markets. By doing so, Coach House Designs aims to achieve a more balanced and resilient business model.

The project deliverables will include a comprehensive market analysis report detailing opportunities and challenges in Canada and Europe. Additionally, a strategic marketing plan will be developed, outlining specific tactics for brand promotion and customer engagement in these regions. The team will also create a presentation summarizing key findings and recommendations for Coach House Designs to implement.