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Digital Marketing

Open
Nanofacile
Nanofacile
Montreal, Quebec, Canada
CZ
Chaymaa Zouggari
Operations manager
Preferred learners
  • Montreal, Quebec, Canada
  • Academic experience
Categories
Marketing Digital marketing Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

The main goal of this project is to develop and execute a comprehensive branding and digital strategy for the company. This involves several key steps:

  • Analyzing the target market, as well as the company's products and services, to understand the audience and market dynamics.
  • Creating and implementing a branding strategy that aligns with the company's values and market position.
  • Reviewing and refining marketing content, including posts, emails, brochures, and other promotional materials.
  • Effectively deploying this content on the company's media platforms, such as LinkedIn and the company website.
  • Regularly overseeing these channels to ensure they are current and engaging.

Bonus

  • As a bonus, recommending and implementing search engine optimization (SEO) strategies to enhance the visibility and accessibility of the company's materials online.

The overarching aim is to establish a strong brand presence and effective digital outreach to support the company's growth and market engagement.


What tasks will learners need to complete to achieve the project goal?
  • Market Analysis: Research and understand the target market, including customer needs and preferences.
  • Brand Strategy Development: Create a branding strategy that reflects the company’s values and market positioning.
  • Content Review: Evaluate and refine marketing materials such as posts, emails, and brochures.
  • Content Deployment: Publish and manage content on the company’s LinkedIn page and website.
  • Channel Management: Ensure that all digital platforms are up-to-date and engaging.
  • SEO Strategies: As an additional step, recommend and implement SEO techniques to enhance online visibility.


How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Input on choices, problems or anything else the students might encounter.
  • We will support students in completing the project through the following means:
  • Guidance and Mentorship: Providing expert guidance and mentorship throughout the project.
  • Resources and Tools: Offering access to necessary resources and digital tools.
  • Regular Feedback: Ensuring regular feedback and progress reviews to keep the project on track.
  • Collaborative Environment: Creating a collaborative environment that encourages learning and innovation.
What skills or technologies will help learners to complete the project?

To complete the project, students will benefit from the following skills and technologies:

  • Digital Marketing Knowledge: Understanding of digital marketing principles and strategies.
  • Branding Concepts: Familiarity with branding concepts and how to develop a brand identity.
  • Content Creation Skills: Ability to create compelling marketing content.
  • SEO Techniques: Knowledge of SEO strategies and tools to improve online visibility.
  • Social Media Management: Skills in managing and optimizing social media platforms like LinkedIn.
  • Web Analytics Tools: Proficiency in using web analytics tools to track and analyze website performance.
  • Communication Skills: Strong written and verbal communication skills for effective collaboration and content creation.

These skills and technologies will equip students to handle various aspects of the project efficiently.


Supported causes
Industry, innovation and infrastructure
About the company

Vision
Accelerate the development of disruptive medicines.

Our mission
We simplify and de-risk targeted nanomedicine development for biotechnology innovators using our accessible technology and proven methods.

The problem
Developing nanomedicines is twice as expensive as normal therapies, expertise in this field is scarce, equipment is costly, and it takes a long time to bring these therapies to market. We aim to bridge the gap between great ideas and patients by de-risking and accelerating nanomedicine R&D.

The solution
Our approach is “nanomedicine in a box’' This includes recipes for ensuring targeted delivery. Our core intellectual property is an advanced microfluidic device that shortens preclinical development from weeks to days. Additionally, we offer a method for rapid therapy encapsulation, achievable in minutes. All these benefits come with minimal upfront investment, making our approach 10 times more cost-effective than that of our competitors.