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ThisisLAWade INC.
Toronto, Ontario, Canada
L.A. Wade
L.A. Wade She / Her
CEO
1
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Market research Digital marketing Public relations Product or service launch Social media marketing
Skills
search engine optimization website optimization target audience customer inquiries copywriting branding user experience (ux) web traffic scheduling brand awareness
Project scope
What is the main goal for this project?

The main goal for launching ThisisLAWade.com is to establish a comprehensive online platform that effectively showcases L.A. Wade's expertise as an author, filmmaker, and speaker. This platform will serve as a central hub for promoting L.A. Wade's book series, collectible wine bottles, movies, and various speaking engagements. Additionally, the website will offer writing services to budding writers, businesses in need of copywriting, and individuals seeking personal writing services.


The overarching objective is to reintroduce L.A. Wade to the audience and create a strong online presence that reflects L.A. Wade's multifaceted talents and offerings. ThisisLAWade.com will not only serve as an e-commerce platform for selling products and services but also as a content-rich destination where visitors can engage with L.A. Wade's creative work, explore writing resources, and learn about upcoming events and workshops.


Ultimately, the goal is to attract and engage a diverse audience, including book enthusiasts, film aficionados, aspiring writers, businesses seeking writing services, and individuals interested in mental health and wellness topics. By providing valuable content, captivating storytelling, and accessible services, ThisisLAWade.com aims to foster meaningful connections with its audience and establish L.A. Wade as a prominent figure in the literary, filmmaking, and speaking domains.

What tasks will learners need to complete to achieve the project goal?

1. Content Creation: Assist in creating engaging and informative content for the website, including writing blog posts, articles, product descriptions, and promotional material.


2. Website Development: Collaborate with the web development team to update and optimize the website layout, design, and functionality to enhance user experience and reflect the brand's image effectively.


3. Social Media Management: Help manage the company's social media accounts by scheduling posts, responding to comments and messages, and engaging with followers to increase brand awareness and drive traffic to the website.


4. Research: Conduct market research to identify trends, competitors, and target audience preferences to inform content creation and marketing strategies.


5. Email Marketing: Assist in creating email campaigns to promote new products, events, and services, as well as newsletters to engage with subscribers and maintain customer relationships.


6. SEO Optimization: Optimize website content and metadata for search engines to improve visibility and organic traffic, including keyword research, on-page optimization, and link-building strategies.


7. Graphic Design: Create visually appealing graphics, images, and promotional materials for use on the website, social media, and marketing campaigns.


8. Analytics and Reporting: Monitor website traffic, engagement metrics, and conversion rates using analytics tools like Google Analytics, and prepare regular reports to track progress and identify areas for improvement.


9. Customer Support: Assist with customer inquiries, feedback, and support requests through various channels, including email, live chat, and social media, to ensure a positive user experience.


10. Collaboration and Communication: Work closely with the marketing team, web developers, designers, and other stakeholders to coordinate efforts, share updates, and ensure consistency in branding and messaging across all channels.

How will you support learners in completing the project?

1. Staff Guidance and Mentorship: Dedicated staff members can offer guidance, mentorship, and supervision to interns throughout the duration of the project. This includes providing regular check-ins, feedback on tasks, and support in overcoming challenges.


2. Access to Tools and Technology: Interns will have access to the necessary tools and technologies required to complete their tasks effectively. This may include access to website development platforms, graphic design software, content creation tools, social media management platforms, and email marketing software.


3. Training and Skill Development: ThisisLAWade can offer training sessions or workshops to help interns develop the skills and knowledge needed to excel in their roles. This may involve providing tutorials on website development, SEO optimization, social media management, graphic design, email marketing, and other relevant topics.


4. Access to Data and Resources: Interns will have access to relevant data, resources, and materials to support their projects. This may include access to existing content, research materials, industry reports, and data analytics tools to inform decision-making and optimize project outcomes.


5. Collaboration Opportunities: Interns will have the opportunity to collaborate with other team members, including staff, mentors, and fellow interns. This collaborative environment fosters creativity, innovation, and knowledge sharing, allowing interns to learn from each other and contribute to the project's success.


6. Flexible Work Environment: ThisisLAWade can provide a flexible work environment that accommodates interns' schedules and preferences. This may include remote work options, flexible hours, and opportunities for part-time or full-time engagement, depending on individual circumstances.


7. Recognition and Networking Opportunities: Interns will be recognized for their contributions to the project and may have the opportunity to showcase their work through various channels, such as the company website, social media channels, and promotional materials. Additionally, interns may have the chance to network with industry professionals, experts, and stakeholders, which can lead to valuable connections and future career opportunities.

Supported causes
Good health and well-being
About the company
  • https://THISISLAWADE.COM
  • 2 - 10 employees
  • Media & production, Entertainment, Events services, Publishing & printing, Travel & tourism

L.A. Wade is where mental health advocacy meets unconventional authenticity. L.A. is a courageous author, filmmaker and speaker. Armed with an M.Ed from the University of Toronto and a certified trauma facilitator, L.A. fearlessly pushes boundaries to spark meaningful conversations. Through her engaging speaker style—equal parts fun, thought-provoking, and taboo—L.A. creates safe, inclusive spaces where vulnerability thrives and is normalized. Seamlessly blending creativity and advocacy, she invites audiences to explore the depths of their minds while challenging societal norms. Join L.A. Wade on a transformative journey where every voice is heard, every taboo shattered, and every heart uplifted.