Digital Marketing

The main goal of this project is to develop and execute a comprehensive branding and digital strategy for the company. This involves several key steps:Analyzing the target market, as well as the company's products and services, to understand the audience and market dynamics.Creating and implementing a branding strategy that aligns with the company's values and market position.Reviewing and refining marketing content, including posts, emails, brochures, and other promotional materials.Effectively deploying this content on the company's media platforms, such as LinkedIn and the company website.Regularly overseeing these channels to ensure they are current and engaging.BonusAs a bonus, recommending and implementing search engine optimization (SEO) strategies to enhance the visibility and accessibility of the company's materials online.The overarching aim is to establish a strong brand presence and effective digital outreach to support the company's growth and market engagement.

Prototyping

We would like to collaborate with students to produce prototypes for new design ideas.This will involve several different steps for the students, including:Creating drawings and models using computer-aided design (CAD).Updating prototypes based on feedback and design decisions.Documenting details about design components.Bonus steps in the process would also include:Developing new design ideas for future prototyping.