Our company is looking to build our sales funnel by creating a comprehensive list of targets and then developing outreach processes to attract them to our services. We are hoping to find students that are excited to build a plan with us that will create a solid sales lead funnel, and develop means of contact and engagement.

This will involve several different steps for the students, including:

• Identify key contacts within target groups
• Research the potential target and identify effective ways to engage

Bonus steps in the process would also include:

• Building a script for our sales team to use, or participating in the sales contact with prospective clients

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Identifying new potential sales leads that align with our current client targets.
• Compiling relevant market and biographical information.
• Researching the business and market and identifying ways to effectively engage the individual target.
• Creating a simple tracking framework, including metrics, for measuring success.

Bonus steps would include:

• Building a script for our sales team to use, or participating in the sales contact with prospective clients

Final deliverables should include

• The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations to increase sales conversions.