Earth Studios is seeking a creative and strategic social media campaign to support the launch of a local to Nelson, BC Canada business. The goal is to increase brand awareness and drive foot traffic to the business in the light of economic disparity. Students will apply their knowledge of digital marketing, social media platforms, and consumer engagement strategies to create a cohesive campaign. The project involves researching the target audience, selecting appropriate social media channels, and crafting engaging content that aligns with the business's brand identity. Students will also analyze competitors' social media strategies to identify opportunities for differentiation. The project encourages teamwork and creativity, allowing students to implement classroom theories in a real-world scenario.

The deliverables for this project include a comprehensive social media strategy document, a content calendar for the first month post-launch, and a set of sample social media posts. Additionally, students will provide a report detailing the rationale behind their chosen strategies and expected outcomes. The final presentation will showcase the campaign's potential impact on the business's launch success.