Biotek Canada is exploring the potential of establishing an indoor vertical farm in Edmonton, aiming to address urban food security and sustainable agriculture. The project seeks to understand the market dynamics, consumer preferences, and competitive landscape in the region. Learners will conduct comprehensive market research to identify key trends, potential customer segments, and the demand for locally grown produce. The goal is to develop a strategic business plan that outlines viable market entry strategies and growth opportunities for Biotek Canada in the urban farming sector. This project will enable learners to apply their knowledge of market analysis, strategic planning, and sustainable business practices in a real-world context.

- Analyze the current market for indoor vertical farming in Edmonton.

- Identify potential customer segments and their preferences.

- Assess the competitive landscape and key market trends.

- Develop a strategic business plan for market entry and growth.

The project will culminate in a comprehensive market research report and a strategic business plan. The report will include detailed market analysis, customer segmentation, and competitive insights. The strategic business plan will outline recommended market entry strategies and potential growth pathways for Biotek Canada.

- Comprehensive market research report.

- Strategic business plan with actionable recommendations.

- Presentation of findings and strategies to Biotek Canada stakeholders.