Digital Growth Strategy for Market Expansion

NovaScaling is seeking to enhance its digital presence and expand its market reach. The project aims to develop a comprehensive digital growth strategy that leverages current market trends and digital marketing techniques. The team will analyze NovaScaling's current digital footprint, identify potential areas for growth, and propose actionable strategies to increase brand visibility and customer engagement. This project provides an opportunity for learners to apply their knowledge of digital marketing, data analysis, and strategic planning. The focus will be on creating a scalable plan that aligns with NovaScaling's business objectives and can be implemented within a defined timeframe. The project will involve research, analysis, and the development of a strategic report.

User Experience Enhancement for NovaScaling Platform

NovaScaling, a company specializing in scalable solutions, aims to enhance the user experience (UX) and user interface (UI) of its existing platform. The current platform, while functional, lacks intuitive navigation and modern design elements that could improve user engagement and satisfaction. The goal of this project is to redesign key components of the platform to create a more seamless and visually appealing user experience. Learners will apply their knowledge of UX/UI principles to identify pain points, propose design improvements, and implement changes. The project will focus on improving the platform's usability, accessibility, and overall aesthetic appeal, ensuring that it meets contemporary design standards and user expectations. Key tasks include conducting user research to gather insights, creating wireframes and prototypes, and testing the redesigned interface with potential users. The project will provide learners with hands-on experience in applying design thinking methodologies and utilizing industry-standard design tools.

Optimizing Digital Advertising with Predictive AI

In the rapidly evolving world of digital advertising, leveraging predictive AI technologies can significantly enhance the effectiveness of campaigns. This project aims to explore how AI can optimize advertising strategies on platforms like Google Ads, Facebook Ads, and programmatic advertising. The primary goal is to understand the algorithms and data-driven techniques that AI uses to improve targeting, bidding, and ad placement. By analyzing current AI applications in these platforms, learners will gain insights into how predictive models forecast consumer behavior and allocate advertising budgets more efficiently. The project will involve reviewing case studies, examining AI tools, and evaluating their impact on advertising performance. Through this exploration, learners will apply their classroom knowledge of AI and digital marketing to real-world scenarios, enhancing their understanding of the intersection between technology and advertising.

Strategic Growth Blueprint for NovaScaling

NovaScaling is a fast-growing digital marketing agency specializing in lead generation and paid advertising (Meta Ads, Google Ads, TikTok Ads) . As we scale, we need hands-on support from driven students to execute key marketing, administrative, and operational tasks that will contribute directly to the agency’s success. The primary focus of this project is getting things done —helping execute marketing campaigns, managing day-to-day agency operations, and supporting business growth through concrete, high-value tasks. What will students do? Assist with daily execution of marketing tasks , including content scheduling, social media posting, and engagement tracking. Set up, launch, and optimize paid advertising campaigns under guidance on  Meta (Facebook/Instagram), Google, and TikTok . Manage lead generation funnels , respond to inquiries, and assist with basic client follow-ups. Execute email marketing campaigns , send newsletters, and track performance. Research and organize competitive intelligence and industry trends. Optimize CRM workflows , manage contact lists, and support sales automation efforts. Prepare marketing reports (ad performance, social media analytics, lead tracking). Support administrative tasks like file organization, campaign documentation, and internal process improvement. Bonus tasks for high-performing students: SEO execution : Implement on-page optimizations, update metadata, and support backlink outreach. Content creation : Design social media visuals, create short-form videos, or write blog posts. Business development : Assist with sales outreach and partner prospecting.