Project Description:

Welcome to Passion To Profit Blueprint! I am thrilled to present an exciting opportunity for talented students to contribute to an innovative project, Product Launch Strategy.

Company Overview:

Core Values and Mission: As a solopreneur, I pride myself on fostering empowerment, authenticity, and resilience. My mission is to create a supportive environment where midlife women can overcome self-doubt, rediscover their passions, and build fulfilling, purpose-driven businesses.

Student Experience Level: Any experience level would be great. I have an in-depth background in online marketing, students will receive regular coaching, mentorship and support where needed. The output of this project should be a simple but effective launch strategy with creative, out-of-the-box ideas and a mix of traditional launch approaches. This project can meet the requirement of 60 hours over 2-8 weeks. Note: A strategy previously developed by me can be leveraged for this project if the students would like.

Main Goal:

The primary objective of this project is to create:

• A high-converting launch strategy for digital products. Including the necessary systems that need to be in place. 
• A detailed rollout plan for the launch strategy.

Project Scope:

• Develop a detailed social media strategy (platforms, approach e.g., creation of new accounts, leverage existing accounts, optimizing a "faceless" page strategy) 
• Create a funnel/system approach to support the launch of digital products. 
• Identify 5 key performance indicators (KPIs) and metrics to measure success.

Project Details/Tasks:

• Task 1: Research social media strategies for platforms like Instagram, Facebook, and LinkedIn, including specific content themes, posting schedules, and engagement tactics.
• Task 2: Based on research, develop a social media strategy for platforms like Instagram, Facebook, and LinkedIn, including specific content themes, posting schedules, and engagement tactics.
• Task 3: Create an email and possibly an ads campaign to promote the digital products, including example templates, audience segmentation, and performance tracking.
• Task 4: Define KPIs (e.g., audience growth, engagement rates, and email open/click-through rates) and create a tracking sheet that can be used to measure the success of the digital marketing plan.

Final Deliverables:

• Deliverable 1: A complete social media strategy document, including platform-specific plans and content examples.
• Deliverable 2: An email marketing campaign package, including templates and a campaign performance reporting template.
• Deliverable 3: A KPI performance dashboard template that showcases metrics and progress toward goals.

Benefits for Students:

Digital Marketing Strategy:

• Creating platform-specific social media strategies tailored to a specific audience.
• Planning and executing email marketing campaigns with measurable KPIs.
• Understanding audience segmentation and crafting engaging, action-driven content.

Content Development:

• Writing compelling and audience-targeted social media posts and email templates.
• Designing cohesive campaigns that align with the brand’s voice and goals.
• Generating innovative ideas to increase engagement and visibility.

Creative Problem-Solving:

• Addressing challenges in digital marketing with innovative solutions.
• Work closely with project owner to receive coaching and mentorship.
• Adapting strategies to achieve optimal results for audience growth and engagement.

Products Details:

These products are offered online (live) and also as DIY programs through an online portal. The marketing approach would be the same for all three, as they are related products.

1. Taming Your Gremlin: Quiet Your Inner Critic and Step Into 2025 Confidently: A 90-minute workshop – Aimed at helping participants overcome procrastination, self-doubt, and fear to take their first steps toward building a side hustle.
2. Your Vision, Your Plan: The Real Way to Manifest Your Dreams - A 90-minute workshop to help participants create a vision for themselves and a plan of action to help them achieve it. 
3. Passion to Profit Blueprint – A step-by-step program that enables midlife women to turn their business ideas into a minimum viable product, ensuring they secure their first client.

Avatar Description:

The Side Hustler

Name: Lisa

Age: 45

Occupation: Works a full-time job but is also building a side business

How My Products Help: My digital products can help Lisa challenge her inner critic and replace them with empowering affirmations. They help her to build a plan and keep the online business creation simple, and make it easy to make progress. 

Goals, Values, Hopes, and Dreams

Goals:

• Overcome procrastination and self-doubt.
• Increase productivity to balance her job and side hustle.
• Transition her side hustle into a full-time business.

Values:

• Hard work, determination, independence, and financial security.

Hopes and Dreams:

• To be her own boss, achieve financial independence, and lead a flexible, fulfilling lifestyle.

Greatest Opportunities:

• Access to Practical Strategies: Learn actionable steps to challenge self-doubt and boost productivity.
• Supportive Community: Join a network of like-minded individuals on similar entrepreneurial journeys.
• Personal Growth: Build resilience, self-efficacy, and confidence in her ability to succeed.
• Financial and Lifestyle Flexibility: Achieve financial independence and create a balanced, flexible work-life structure.

Problems and Challenges

Procrastination:

• Lisa delays tasks, fearing failure or judgment, which slows her progress.

Self-Doubt:

• Her inner critic questions her abilities, making her hesitant to take risks or make bold decisions.

Lack of Time:

• Balancing a full-time job and side hustle leaves Lisa feeling overwhelmed and unproductive.

What Makes Lisa Angry or Feel Disrespected

• Her side hustle being dismissed as a "hobby."
• Lack of recognition for her effort and commitment.

What Keeps Lisa Up at Night

• Worrying about her ability to turn her side hustle into a full-time business.
• Concerns about procrastination and self-doubt holding her back from success.

For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an Non-Disclosure Agreement (NDA), please provide redacted deliverables or a sample of non-confidential work.