The Milton Community Resource Centre (MCRC) seeks to enhance its digital engagement strategy by understanding its current digital footprint. The project aims to conduct a comprehensive assessment of MCRC's digital engagement (using only no-cost tools as we are a non-profit), through an analysis of website traffic, Google Ads performance, social media activity, and email marketing effectiveness via Constant Contact. By evaluating these digital channels, the project will identify strengths, weaknesses, and opportunities for improvement. The goal is to provide MCRC with actionable insights that align with their mission to better serve the community. This project will allow learners to apply their knowledge of digital marketing analytics, data interpretation, and strategic planning in a real-world non-profit context.

The project deliverables include a detailed report and presentation summarizing the findings of the digital engagement assessment. The report will cover key metrics and trends in website traffic, Google Ads, social media, and email marketing. Additionally, the team will provide strategic recommendations for enhancing MCRC's digital engagement efforts. The deliverables will offer a clear roadmap for improving digital outreach and community interaction.