D & S Horse Ranch and Rescue aims to boost its online sales and improve customer satisfaction through a comprehensive enhancement of its e-commerce platform. The project focuses on refining the online presentation of products to make them more appealing and accessible to potential customers. By applying design and merchandising strategies, the project seeks to create a seamless and engaging online shopping experience. Learners will analyze existing sales data to identify trends and opportunities for better merchandising. Additionally, the project involves developing and implementing targeted online promotional campaigns to attract and retain customers. The ultimate goal is to support the creation of visually appealing marketing materials that contribute to the overall visual merchandising of the online store.

The project will deliver a detailed report on the analysis of online sales data, highlighting key merchandising opportunities. Learners will create a set of design and merchandising strategies aimed at enhancing the online customer experience. Additionally, the project will produce a series of online promotional campaign plans and visually appealing marketing materials. These deliverables will collectively contribute to a more engaging and effective online store for D & S Horse Ranch and Rescue.