Starluv seeks to improve its social media presence by leveraging the creativity and insights of a student team. The project aims to develop a comprehensive content strategy tailored for Instagram, TikTok, and Pinterest, focusing on engaging and trend-driven content. Students will analyze current social media trends and Starluv's brand identity to create a cohesive strategy that resonates with the target audience. The project will involve creating short-form videos and graphics that capture the essence of Starluv's brand while appealing to a broader audience. By the end of the project, students will have crafted a playbook that outlines strategies for audience growth and brand building, providing Starluv with a sustainable approach to social media engagement.

Week 1–2

• Conduct a brief audit of Starluv’s current social presence
• Identify top trends, hashtags, and creative formats that align with resale/fashion niches
• Submit a visual content strategy document with sample ideas

Week 3–6

• Create 15–20 pieces of original content (Instagram reels, TikToks, posts, or Pinterest pins)
• Include captions, hashtags, and post recommendations
• Deliver editable source files (Canva or Adobe preferred)

Week 7–8

• Analyze initial post performance (if published by Starluv)
• Adjust creative direction as needed
• Present a final content playbook with reusable templates and best practices