CasaVive, a company in the health and wellness space, seeks to enhance its market position by understanding its competitive environment and optimizing its digital marketing strategies. The project involves conducting a comprehensive analysis of local competitors to identify their strengths and weaknesses. Learners will evaluate CasaVive's current digital and social media marketing efforts and compare them with those of competitors. The goal is to provide actionable insights and strategies that CasaVive can implement to differentiate itself in the market. This project will allow learners to apply their knowledge of marketing analysis, digital strategy, and competitive research, providing a practical learning experience that aligns with their academic program.

The project deliverables include a detailed competitive landscape report and a digital marketing strategy document. These should contain actionable suggestions for optimizing CasaVive's digital presence and strategies for differentiating from competitors. The deliverables will be presented in a professional report format, including data analysis, strategic recommendations, and visual aids such as charts or graphs to support findings.