Tree World Plant Care Products, Inc. seeks to enhance its market position by understanding the competitive landscape of deer and rabbit repellents in the United States and Canada. The project involves conducting a detailed competitor analysis focusing on formulation types, ingredients, application rates, sizing, and pricing for both commercial and home applications. The goal is to identify key competitors, understand their product offerings, and evaluate their market strategies. This analysis will help Tree World Plant Care Products, Inc. refine its product development and marketing strategies. The project will require students to apply their knowledge of market research, data analysis, and strategic planning. By the end of the project, students will gain insights into the competitive dynamics of the repellent market and provide actionable recommendations for Tree World Plant Care Products, Inc.

The project deliverables include a comprehensive report detailing the findings of the competitor analysis. This report should include a comparative table of competitor products, highlighting formulation types, ingredients, application rates, sizing, and pricing. Additionally, a presentation summarizing key insights and strategic recommendations for Tree World Plant Care Products, Inc. will be required. The deliverables should provide a clear understanding of the competitive landscape and actionable insights for the company.