


- Location
- Gibsons, British Columbia, Canada
- Bio
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Alaya has been around Tree World pretty much her whole life. She remembers as a kid packing up boxes of bulk powder and having to be absolutely sure the tape job around each edge was meticulous. After leaving the nest and working for over 15 years in sustainability and leadership, Alaya decided to come home and channel her love for making a difference in people’s lives into the family business. As Chief Operating Officer, Alaya is a courageous, entrepreneurial and creative leader committed to demonstrating that people can live in harmony with each other and the earth. Working closely with her dad, she’s the driving force behind day-to-day operations. Alaya puts people first, leading the team with accountability, connection, and creativity.
When not fighting the good fight, Alaya and her partner Brendan are usually swimming in the ocean, scaling mountains and serving meals to friends in the hood. Alaya is also a mum to two charming kiddos, 12 and 1, who keep her on her toes and inspire her daily to be loving, present and adventurous.
- Companies
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Sechelt, British Columbia, Canada
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Sechelt, British Columbia, Canada
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- Categories
- Product management Workplace culture Market research Operations Competitive analysis
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Recent projects

Comprehensive Competitor Analysis of Deer and Rabbit Repellents
Tree World Plant Care Products, Inc. seeks to enhance its market position by understanding the competitive landscape of deer and rabbit repellents in the United States and Canada. The project involves conducting a detailed competitor analysis focusing on formulation types, ingredients, application rates, sizing, and pricing for both commercial and home applications. The goal is to identify key competitors, understand their product offerings, and evaluate their market strategies. This analysis will help Tree World Plant Care Products, Inc. refine its product development and marketing strategies. The project will require students to apply their knowledge of market research, data analysis, and strategic planning. By the end of the project, students will gain insights into the competitive dynamics of the repellent market and provide actionable recommendations for Tree World Plant Care Products, Inc.

Plantskydd User Market Research Analysis
Tree World Plant Care Products, Inc. is seeking to better understand the market dynamics of its Plantskydd Animal Repellents. The primary goal of this project is to conduct comprehensive user market research focusing on the different formulations of the product and the distinct needs of commercial versus residential users. By analyzing user preferences, usage patterns, and satisfaction levels, the company aims to refine its marketing strategies and product offerings. The project will involve designing and distributing surveys, collecting data, and analyzing the results to identify trends and insights. This research will help Tree World Plant Care Products, Inc. tailor its products to better meet the needs of its diverse customer base, ultimately enhancing customer satisfaction and market reach.

Exploring Market Potential for Plantskydd in Chile's Agricultural Sector
Tree World Plant Care Products, Inc. seeks to explore the potential market for its Plantskydd Animal Repellent among commercial growers in Chile. The country faces significant challenges with herbivore browse damage, impacting farmers, tree planters, and conservation efforts. This project aims to assess the feasibility of introducing Plantskydd as a viable solution to mitigate these issues. The team will conduct market research to identify key stakeholders, analyze the competitive landscape, and evaluate the demand for animal repellents in Chile. By applying classroom knowledge in market analysis and international business, learners will gain insights into the agricultural sector's needs and preferences. The project will focus on understanding local regulations, distribution channels, and potential barriers to entry, providing a comprehensive overview of the market opportunity.