Project scope
Categories
Communications Digital marketing Marketing strategy Social media marketingSkills
effective communication target audience social media trends growth strategies communication theory strategic planning marketing social media strategy creativity researchSaphera Peters is seeking to expand her online presence and grow her audience through a well-crafted social media strategy and engaging video content. The project aims to leverage current social media trends and platforms to enhance audience engagement and increase followers. Students will analyze Saphera's current social media presence, identify target demographics, and research effective strategies used by similar influencers. The goal is to create a comprehensive social media strategy that outlines content themes, posting schedules, and engagement techniques. Additionally, students will develop video scripts that align with the strategy, ensuring they are captivating and relevant to the target audience. This project provides an opportunity for learners to apply marketing and communication theories learned in class to a real-world scenario, focusing on creativity and strategic planning.
The deliverables for this project include a detailed social media strategy document and a set of three to five video scripts. The strategy document should outline key objectives, target audience analysis, content themes, and a posting schedule. The video scripts should be designed to engage the target audience and align with the overall strategy, demonstrating creativity and an understanding of effective communication techniques.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Saphera Peters is an illustrator and content creator based in the Greater Toronto Area. She specializes in vibrant, joy-filled artwork for products, public art, and brand advertising campaigns. Through bold colours and playful compositions, her goal is to uplift and inspire. She also uses social media to build a community of like-minded illustrators, sharing her journey and encouraging others to pursue creative careers. Her past clients include Sephora, Scotiabank, Truly Hard Seltzer, and HGTV.