EVENTually Satisfied Inc. is looking to enhance its digital presence by aligning its SEO and brand identity. The current brand and website need a strategic overhaul to increase organic reach and improve user experience. The project involves conducting competitor benchmarking, keyword research, and UX analysis to develop an integrated strategy. Learners will evaluate the existing brand and website presence through user feedback and SEO data. The goal is to reposition the brand effectively, ensuring that the new identity resonates with the target audience while boosting digital visibility. This project provides an opportunity for learners to apply their knowledge of digital marketing, SEO, and brand strategy in a real-world context.

The deliverables for this project include a comprehensive report outlining the integrated SEO and rebranding strategy. This report should include findings from competitor benchmarking, keyword research, and UX analysis. Additionally, learners will provide a presentation summarizing their strategy and recommendations for increasing organic reach and improving brand positioning. The final deliverables should be actionable and align with the company's new brand identity.