TheMarriageAdvocates Canada (TMA Canada) is seeking to enhance its online presence by revamping its existing website by creating a new website that communicates the organization's purpose, programs, initiatives, and community impact. The goal of this project is to design a new website that is intuitive and engaging, making it easy for visitors to understand TMA Canada's mission and explore opportunities for involvement. The project will involve analyzing the current website, identifying areas for improvement, and implementing design changes that align with best practices in web usability. The focus will be on creating a seamless user experience that encourages visitor interaction and participation.

The goal of this project is to design and develop a modern, user-friendly website for TheMarriageAdvocates Canada (TMA Canada) that clearly communicates the organization’s mission, programs, and community impact. By analyzing the current site and implementing strategic design improvements, the new website will provide an intuitive and engaging experience that encourages visitor interaction, increases community involvement, and strengthens TMA Canada's online presence.

- Analyze the current website's structure and content.

- Identify key areas for improvement in user experience and design.

- Implement design changes to enhance navigation and engagement.

- Ensure the website effectively communicates TMA Canada's mission and opportunities for involvement.

The project deliverables will include a redesigned website prototype that showcases TMA Canada's programs and initiatives in a user-friendly manner. The prototype will feature improved navigation, clear calls to action, and an engaging design that aligns with the organization's branding. Additionally, a report detailing the analysis of the current website and the rationale behind the design changes will be provided.

- Redesigned website prototype with enhanced user experience.

- Report on website analysis and design rationale.

- Clear calls to action for visitor engagement. on programs,

• Invite to the board, we have a document that they can process
• easy for volunteers to sign up with ms forms
• Easy for donors to see which partnership package they want to help out with
• Membership logins
• Podcast post

Project Outcomes

1. Improved Public Awareness

• Increase understanding of TMA Canada’s mission, programs, and impact in preventing domestic violence and family disruption.

1. Stronger Community Engagement

• Provide an accessible platform where individuals and families can learn about workshops, register for events, and access support services.

1. Increased Donor and Partner Support

• Enable streamlined donations and clear storytelling that encourages financial and community backing.

1. Empowered Families and Individuals

• Share educational resources and tools that promote healthy relationships, emotional well-being, and early intervention.

1. Enhanced Organizational Efficiency

• Provide a centralized space for program information, sign-ups, volunteer recruitment, and content updates, reducing administrative workload.

Deliverables

1. Fully Functional Website

• Live, mobile-responsive website built on a user-friendly content management system (e.g., WordPress or Webflow)

1. Homepage & Core Pages

• Home, About, Programs, Events, Resources, Get Involved, Donate, and Contact pages

1. Donation Integration

• Secure online donation form with options for one-time and recurring gifts

1. Program Directory & Registration

• Clear display of TMA Canada’s programs with online registration or inquiry forms

1. Resource Library

• Section for downloadable PDFs, videos, toolkits, and blog articles

1. Newsletter Signup Integration

• Email marketing tool integration (e.g., Mailchimp) to grow TMA Canada’s mailing list

1. Analytics & Performance Tracking

• Google Analytics set up to monitor site traffic and engagement

1. Basic SEO Optimization

• Meta descriptions, keyword tagging, and mobile-friendly design for better visibility

1. Training & Documentation

• Admin training session or guide on how to update and manage the website