StoreRav is a user-friendly platform designed to help businesses easily create professional websites without a developer's help. Despite its potential, StoreRav's current market penetration among small businesses in Canada is limited. The goal of this project is to develop a strategic marketing and outreach plan to increase awareness and adoption of StoreRav among Canadian small businesses. The project will involve analyzing the current market landscape, identifying key target demographics, and crafting tailored marketing messages. Additionally, the project will explore potential partnerships and channels for outreach, such as social media, email campaigns, and local business networks. By applying classroom knowledge in marketing and communication, learners will gain practical experience in developing and executing a comprehensive marketing strategy.

Learners will gain hands-on experience in developing a real-world marketing and outreach strategy, including market research, audience targeting, message crafting, and channel selection. By working with StoreRav, they will apply their classroom knowledge to help a growing tech platform expand its presence among Canadian small businesses, while also building skills in strategic thinking, communication, and partnership development.