Sequencr Consulting is seeking to develop a comprehensive pricing strategy for its innovative generative AI product. The goal is to align the pricing with current market expectations while maximizing customer value and ensuring scalable revenue growth. This project will involve analyzing market trends, competitor pricing, and customer segments to identify optimal pricing models. Learners will apply their knowledge of data analysis, market research, and strategic planning to create a pricing strategy that is both competitive and sustainable. The project will focus on understanding customer needs and behaviors, evaluating different pricing structures, and recommending a strategy that balances affordability with profitability.

The deliverables for this project include a detailed report outlining the proposed pricing strategy, supported by data analysis and market research findings. Additionally, learners will present a pricing model that includes recommendations for pricing tiers, discounts, and potential subscription models. The final deliverable will be a presentation summarizing the strategy and its expected impact on customer acquisition and revenue growth.