FreeFuse, in partnership with Not Your Father's AI and LinkedIn Influencer Oliver Yarbrough, is looking to integrate AI-driven sentiment and emotion analysis to better understand user reactions and emotional responses to interactive video content. This project will involve analyzing real-time user interactions, comments, and reactions to assess which types of content elicit positive engagement, frustration, or drop-off behavior.

Students will build a sentiment classification model using NLP techniques, generate insights through behavioral clustering, and create actionable recommendations for optimizing content to improve user retention.

By completing this project, learners will develop skills in real-world AI modeling, user behavior prediction, and data storytelling for content strategy optimization.

Sentiment & Emotion Analysis Model – A machine learning model that classifies user sentiment from comments, reactions, and engagement patterns.

Content Optimization Dashboard – A real-time visualization of sentiment trends and content performance.

Behavioral Insights Report – A deep dive into how emotional responses impact user retention.

Final Presentation – Findings on AI-driven content strategy improvements for FreeFuse.