SEO Competitive Benchmark Analysis for Atome Bakery

The objective of this project is to conduct a competitive SEO analysis for Atome Bakery, identifying strengths, weaknesses, and opportunities in organic search compared to five key competitors in the U.S. and Canada. Students will analyze competitor keyword rankings, backlink profiles, content strategies, and technical SEO elements to provide actionable recommendations for improving Atome Bakery’s search engine visibility. Tasks & Activities: • Competitor Identification & Research: Identify five major competitors in the bakery and DTC food sector. • Keyword Research & Gap Analysis: Compare Atome Bakery’s keyword rankings with competitors, identifying opportunities for growth. • On-Page SEO Audit: Evaluate technical SEO, meta tags, content structure, internal linking, and site speed. • Backlink & Off-Page SEO Analysis: Assess Atome Bakery’s backlink profile, identify competitor link-building strategies, and propose high-quality acquisition opportunities. • Local SEO & SERP Analysis: Examine Google My Business performance, citations, and review strategies of competitors. • SEO Strategy & Roadmap: Develop a 3-6 month action plan with clear recommendations for content optimization, link-building, and organic growth.

Atome Bakery Employee Handbook and Onboarding Guide Development

Atome Bakery is seeking to streamline its employee onboarding process and ensure consistent communication of company policies. The project aims to create a comprehensive employee handbook and onboarding guide that clearly outlines company policies, procedures, and expectations. This will help new employees integrate smoothly into the company culture and understand their roles and responsibilities. The project provides an opportunity for learners to apply their knowledge of human resources management and organizational communication. The team will focus on researching best practices in employee handbooks, gathering input from current employees, and drafting clear, concise documents. The final product will serve as a valuable resource for both new hires and existing staff, promoting a cohesive work environment.

Atome Bakery's TikTok Launch Strategy

Atome Bakery is preparing to launch its brand in the US market in 2025 and aims to foster community engagement through a vibrant TikTok presence. The project involves planning and creating engaging content that resonates with the target audience and aligns with Atome Bakery's brand values. The goal is to establish a strong online community and increase brand awareness among potential customers. Students will apply their knowledge of digital marketing, social media trends, and content creation to develop a comprehensive TikTok strategy. This project will require creativity, strategic thinking, and an understanding of the TikTok platform to effectively engage with users and build a loyal following. - Analyze current TikTok trends and identify opportunities for Atome Bakery. - Develop a content calendar for the first half of 2025. - Create sample TikTok videos and posts that reflect Atome Bakery's brand identity. - Propose strategies for increasing follower engagement and interaction.

US Expansion Social Media Strategy Development

Project Description : US Expansion Social Media Strategy Development Welcome to Atome Bakery! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, our US Expansion Social Media Strategy Development. Main Goal : The primary objective of this project is to design and implement a comprehensive social media strategy aimed at acquiring new customers in the State of Washington. We aim to increase brand awareness, engagement, and ultimately drive sales through strategic social media initiatives. We want students to not only understand the significance of their contributions but also feel confident that the project is manageable within a realistic timeframe of 60 hours, spread over 2-8 weeks. The required experience level includes proficiency in social media marketing (Meta suite, Tik Tok, Pinterest) and strategy development. Project creation considerations: Is the project goal clear to students? Have you specified the required experience level? Can students reasonably complete the project within 60 hours over 2-8 weeks? Does the scope allow students to understand the project's depth and requirements?