items_header

Open projects

Projects available to all portals

Apparel Redefined
Crestwood, Illinois, United States
John LaRoy
John LaRoy He / Him
Owner/CEO
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Videography Digital marketing Marketing strategy
Project scope
What is the main goal for this project?

The main goal for the project is to create and edit video content that showcases the custom decorated apparel and promotional products offered by Apparel Redefined. The videos should be engaging, informative, and visually appealing to help the company's clients sell more and stress less. This will involve several different steps for the video content editor, including:


- Collaborating with the marketing team to understand the target audience and key selling points of the products.


- Creating a storyboard and script for the video content.


- Editing the footage to create visually appealing and engaging video content.


- Incorporating music, voiceovers, and other audio elements to enhance the videos.


- Ensuring that the videos align with the branding and messaging of Apparel Redefined.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, the video content editor should complete the following tasks:


- A storyboard and script for the video content.


- Captured and edited footage of the custom decorated apparel and promotional products.


- Finalized video content that aligns with the branding and messaging of Apparel Redefined.



Final deliverables:


- A portfolio of engaging and visually appealing video content for Apparel Redefined.


- Documentation of the creative process and decision-making behind the video content.


How will you support learners in completing the project?

There will be weekly meeting or bi-weekly meetings as needed. Students will connect with myself (CEO) for support and questions

What skills or technologies will help learners to complete the project?


In order to successfully complete this project, the video content editor should have the following skills:


- Video editing and production skills.


- Creative storytelling and scriptwriting abilities.


- Knowledge of visual and audio editing software.


- Understanding of branding and marketing principles.


- Collaboration and communication skills for working with the marketing team.

About the company

We solve the problems with sourcing & producing custom decorated apparel and promotional products.

We help our clients sell more & stress less!

We bring organization and speed to apparel decoration through a synergy of people and technology.

It’s important to know that the problem your company solves is worth solving. Our niche is ripe for disruption. Organization, Speed, People, & Technology are the four pillars of Apparel Redefined. These pillars sit firmly on the foundation that we built.

We continuously seek ways to optimize to scale and execute our vision. Inevitably, our journey will bring about many challenges; however, “There are no problems, only unfound solutions.”