The Wellness Track Ltd is looking to expand its market presence beyond its current borders. The company aims to identify potential marketing events that align with its brand and product, and to explore opportunities for market expansion into the United States, European Union (EU) and the Gulf region. The goal of this project is to develop a comprehensive market expansion strategy that will guide The Wellness Track Ltd in entering these new markets effectively. The project will involve researching and identifying relevant marketing events within the UK, EU, USA and Gulf region that can enhance brand visibility and engagement. Additionally, the project will require an analysis of the USA, EU and Gulf markets to understand consumer behavior, regulatory requirements, and competitive landscapes. This will help in crafting a tailored approach for successful market entry and growth.

The project deliverables will include a detailed report outlining potential marketing events that align with The Wellness Track Ltd's brand objectives. Additionally, a comprehensive market expansion report will be developed, focusing on USA, EU and Gulf regions. This report will cover market analysis, entry strategies, and recommendations for successful expansion. The deliverables will provide actionable insights and strategic guidance for The Wellness Track Ltd's market expansion efforts.