Ethony Enterprises Ltd is seeking to enhance its social media presence by creating visually appealing graphic design elements that align with its marketing strategies for both existing and new products and resources. The project aims to provide learners with an opportunity to apply their graphic design skills in a real-world context, focusing on creating cohesive and engaging visual content that captures the brand's essence. The team will analyze current social media trends and Ethony Enterprises' brand guidelines to develop a series of graphics that can be used across various social media platforms. This project will allow learners to explore the intersection of design and marketing, honing their ability to create designs that not only look good but also serve a strategic purpose in digital marketing.

The deliverables for this project include a set of graphic design elements tailored for social media platforms such as Instagram, Facebook, YouTube, Shopify, TikTok and Teachable. These elements should include templates for posts, stories, and banners that reflect Ethony Enterprises' brand identity. Additionally, a brief report outlining the design process, rationale behind design choices, and recommendations for future graphic design strategies will be provided. The final designs should be ready for immediate use in Ethony Enterprises' social media marketing campaigns.