DadPad, a company focused on providing innovative products for everyone, seeks to enhance its brand presence and customer loyalty. The project aims to develop comprehensive strategies that will increase brand awareness, drive sales, and cultivate a loyal customer base. Students will analyze current market trends, assess DadPad's existing marketing efforts, and identify opportunities for improvement. The project will involve creating targeted marketing campaigns, leveraging social media platforms, and exploring partnerships with influencers or organizations that align with DadPad's mission. By applying classroom knowledge in marketing and consumer behavior, students will gain practical experience in developing and implementing effective brand strategies.

Key tasks include:

- Conducting a SWOT analysis of DadPad's current brand positioning.

- Researching and identifying target demographics and potential market segments.

- Designing a multi-channel marketing campaign to increase brand visibility.

- Proposing strategies for customer engagement and retention.

The project will culminate in a comprehensive report and presentation detailing the proposed strategies for enhancing DadPad's brand awareness and customer engagement. Deliverables will include a detailed marketing plan, a social media strategy, and recommendations for partnerships or collaborations. Additionally, students will provide a timeline and budget estimate for implementing the proposed strategies. The final presentation will showcase the team's findings and strategic proposals to DadPad's management team.