FIA (Feminine Intelligence Agency) is pioneering a new approach to women’s personal and professional empowerment by introducing Social Discernment (SD)—the ability to recognize covert manipulation, power dynamics, and hidden aggression before they escalate into harm.

Students in the Brand Management course will conduct a comprehensive brand audit of FIA (Feminine Intelligence Agency) to assess its current brand positioning and provide strategic recommendations for improving brand awareness, audience engagement, and long-term brand equity.

FIA is pioneering a new category of personal development called Social Discernment (SD)—a skill set designed to help women recognize covert aggression, manipulation tactics, and power dynamics before they become trapped in harmful relationships or workplace situations. However, one of our biggest challenges is that most women believe they are immune to abuse and don’t see themselves as potential targets—which means they are often resistant to engaging with any product framed as abuse prevention.

Because of this, FIA has positioned Social Discernment as an exciting, must-have skill for high-achieving women rather than a defensive measure against abuse. Our challenge is ensuring that this framing works in practice—that women perceive Social Discernment as a powerful tool they want to invest in, rather than something they associate with vulnerability or victimhood.

Students will conduct a brand analysis, evaluate FIA’s current Social Discernment campaign, and provide recommendations on how to refine and strengthen the brand to increase engagement, credibility, and market success.

Key Branding Challenges & Objectives

1️⃣ Introducing a New Concept: Social Discernment

• Why SD Exists: Women vastly underestimate how covert aggression works. They assume abuse is obvious and dramatic, when in reality, the most dangerous forms of manipulation are subtle, strategic, and escalate slowly over time.
• Why Women Resist SD: Most women think "I’m smart, I would never fall for this," making it difficult to convince them to take proactive measures.
• Our Solution: Instead of framing SD as abuse prevention, we are marketing it as a fascinating and empowering skill set—something that gives women a tactical edge in all areas of life (romance, friendships, workplaces, and family).
• Your Task: Evaluate whether FIA’s current messaging and brand strategy around SD is working. Does it make Social Discernment feel like a must-have skill? Or does it still feel too close to “abuse prevention,” making women avoid it?

2️⃣ Brand Differentiation & Competitive Positioning

• We provide advanced-level training in covert power moves, manipulation tactics, and social strategy—teaching women to detect subtle aggression before it escalates.
• Your Task: Analyze competing brands in the women’s personal development space and develop a strategy for clearly positioning FIA as an elite-level skill-building platform, rather than just another self-help or empowerment initiative.

3️⃣ Evaluating & Strengthening FIA’s Brand Equity

• How well does FIA’s current branding explain what we do?
• Does our Social Discernment messaging make people want to engage—or does it still trigger resistance?
• Does FIA feel like an aspirational brand—something women want to associate with?
• How can we refine our messaging to make Social Discernment a trend that high-achieving women must know about?

4️⃣ Ensuring Brand Consistency Across Digital Channels

• FIA has multiple brand touchpoints, including a website, social media, digital products, and AI tools.
• Students will assess whether the brand’s messaging, visual identity, and tone are consistent across these platforms.
• They will provide recommendations for ensuring a unified, professional, and engaging brand presence that aligns with FIA’s mission.

1️⃣ Brand Audit Report

• Evaluate FIA’s current brand identity (logo, tagline, messaging, and visual elements).
• Analyze FIA’s target audience and assess whether the brand’s current messaging resonates.
• Conduct a competitive analysis to compare FIA’s positioning with similar organizations.
• Perform a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) of FIA’s brand.
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2️⃣ Brand Strategy Document

• Propose a refined brand messaging strategy to clearly communicate FIA’s unique value proposition.
• Develop recommendations for improving FIA’s brand positioning and standing out in the marketplace.
• Identify key brand attributes and storytelling approaches to engage the target audience.
• Suggest strategic partnerships, collaborations, and digital marketing strategies to expand brand reach.
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3️⃣ Brand Implementation Plan

• Outline specific actions FIA should take to implement the new brand strategy.
• Propose a timeline for execution of brand updates and messaging refinements.
• Identify metrics and key performance indicators (KPIs) to measure brand success and engagement.
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Why This Project is Relevant to the Course

This project aligns perfectly with the learning objectives of the Brand Management course by providing students with real-world experience in brand auditing, strategic development, and digital branding.

By the end of the project, students will have:

✅ Applied brand management theories to a real-world organization.

✅ Gained experience in conducting a full brand audit and delivering actionable insights.

✅ Developed a strategic brand plan that could significantly impact FIA’s growth and market positioning.

✅ Built expertise in digital brand strategy, audience analysis, and competitive positioning.