Ability First Ottawa Inc. is preparing for the grand opening of its new business location and aims to create a buzz around its products and event. The primary goal is to engage potential customers and drive pre-orders for their unique product line. The grand opening will feature celebrity appearances, providing an exclusive opportunity for customers to have their collectibles autographed. This project will require the development of a comprehensive marketing strategy that leverages social media, email campaigns, and local advertising to maximize reach and impact. The team will focus on creating engaging content that highlights the event's unique offerings and encourages community participation. By applying classroom knowledge of marketing principles, the team will help Ability First Ottawa Inc. achieve a successful launch and establish a strong customer base.

The project deliverables will include a detailed marketing plan outlining strategies for social media, email, and local advertising. Additionally, the team will create promotional materials such as flyers, social media posts, and email templates. A timeline for the marketing campaign will be developed, ensuring all activities are executed in a timely manner leading up to the grand opening. The final deliverable will be a report analyzing the campaign's effectiveness and providing recommendations for future events.