Liv Transformed is seeking to expand its customer base by identifying potential clients through strategic analysis of social media platforms and trade magazines. The project aims to leverage the power of digital and print media to pinpoint individuals and businesses that align with Liv Transformed's offerings. Students will conduct a comprehensive analysis of various social media channels and relevant trade publications to identify trends, key influencers, and potential customer segments. Any mechanisms to reach target audiences, including conferences, trade shows etc. The goal is to create a targeted list of potential customers who are most likely to benefit from Liv Transformed's services. This project allows students to apply their knowledge of market research, data analysis, and digital marketing strategies in a real-world context, enhancing their understanding of customer identification processes.

The project deliverables include a detailed report and a presentation. The report will outline the methodology used, findings from the analysis, and a curated list of potential customers identified through social media and trade magazines. Additionally, students will provide a strategic recommendation on how Liv Transformed can engage with these potential customers effectively. The presentation will summarize the key insights and proposed strategies, offering Liv Transformed actionable steps to expand its customer base.